FORUMS > Warrington Wolves > Website |
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| Quote: karetaker "I always think with an ever expanding town not enough is done to get new fans in.'"
I have said this for a while. Now would be the perfect time to reach out to new audiences, off the back of the RLWC.
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| Totally agree. Always thought it looked a bit amateurish, you look at the likes of Wigan and Leeds' websites and it pales in comparison. Not what you'd expect from a top SL club.
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Moderator | 4688 | No Team Selected |
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Apr 2012 | 13 years | |
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| The club has outgrown this website, so I really hope they design a new one. I must admit that I thought the chances of this were not great in the current climate - until I saw Moving Forwards comment about marketing. I think he is right, the club deserves a much better 'shop window' for their goods and products, and it would repay them in the long run. I use it on a regular basis for merchandise, tickets, and club information, but I am afraid at the moment it looks 'quaint' and some of the functionality is not great.
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Rank | Posts | Team |
Player Coach | 3648 | |
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Mar 2010 | 15 years | |
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Aug 2018 | Apr 2018 | LINK |
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| Quote: Winslade's Offload "The club has outgrown this website, so I really hope they design a new one. I must admit that I thought the chances of this were not great in the current climate - until I saw Moving Forwards comment about marketing. I think he is right, the club deserves a much better 'shop window' for their goods and products, and it would repay them in the long run. I use it on a regular basis for merchandise, tickets, and club information, but I am afraid at the moment it looks 'quaint' and some of the functionality is not great.'"
When I was at uni it used to really annoy me that you can't buy student tickets online if you want them delivered and it costs over £6 for tickets to be posted out. As a result, for away days I would have to buy through whoever we were playing, so that is a fair bit of commission the club missed out on from me and no doubt others over the years.
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International Chairman | 4712 | No Team Selected |
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Feb 2002 | 23 years | |
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| Always amazes me that we are owned and run by a world famous promoter albeit in the music industry, yet we don't excel as a business in this area.
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Aug 2012 | 12 years | |
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| Our marketing is terrible? One word - Emirates.
The website undoubtedly needs an overhaul but to label our marketing terrible is laughable, and an affront to the work that goes on bringing the big kahuna in day in, day out much to the envy of most clubs.
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Rank | Posts | Team |
Player Coach | 3648 | |
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Mar 2010 | 15 years | |
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Aug 2018 | Apr 2018 | LINK |
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| Quote: morrisseyisawire "Our marketing is terrible? One word - Emirates.
The website undoubtedly needs an overhaul but to label our marketing terrible is laughable, and an affront to the work that goes on bringing the big kahuna in day in, day out much to the envy of most clubs.'"
sponsorship and marketing are two different things. Don't get me wrong we do a lot extremely well, but marketing is the only side where the club lets itself down.
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Club Owner | 7605 | No Team Selected |
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Aug 2003 | 21 years | |
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| Quote: Ganson's Optician "sponsorship and marketing are two different things. Don't get me wrong we do a lot extremely well, but marketing is the only side where the club lets itself down.'"
Surely attracting sponsorship to the club is part and parcel of how the club is "marketed" to potential sponsors?
Certainly much more so than the facility to purchase a student ticket from the website (which the potential for fraud is an obvious reason why you can't).
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Rank | Posts | Team |
Player Coach | 3648 | |
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Mar 2010 | 15 years | |
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Aug 2018 | Apr 2018 | LINK |
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| Quote: Paul Youane "Surely attracting sponsorship to the club is part and parcel of how the club is "marketed" to potential sponsors?
Certainly much more so than the facility to purchase a student ticket from the website (which the potential for fraud is an obvious reason why you can't).'"
The Emirates deal is fantastic but does it make someone who enjoyed the World Cup more likely to want to go and watch the Wire next year than if Brooksons were still on the front? Probably not.
If that was the case, why do they sell child and concession tickets online? Both just as, if not more vulnerable to 'fraud'.
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Aug 2003 | 21 years | |
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| Quote: Ganson's Optician "The Emirates deal is fantastic but does it make someone who enjoyed the World Cup more likely to want to go and watch the Wire next year than if Brooksons were still on the front? Probably not.
If that was the case, why do they sell child and concession tickets online? Both just as, if not more vulnerable to 'fraud'.'"
I think you will find that a shirt with "Fly Emirates" on the front has greater appeal than one with "Benson For Beds" on the front. I remember the right furor on here about wanting shirts without the sponsors name on the front that year, don't recall any posts along thise lines this year. "Brooksons" are more neutral but ceratinly a company that has become invoilved with the club on different levels due to marketing targetted at the business sector.
Students have been identified as a high risk for on-line fraud, compared to juniors and OAPs, as they are already as a section of society stealing a living from tax-payers.
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International Star | 3084 | No Team Selected |
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Aug 2012 | 12 years | |
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| Quote: Ganson's Optician "sponsorship and marketing are two different things. Don't get me wrong we do a lot extremely well, but marketing is the only side where the club lets itself down.'"
Cobblers. Marketing covers everything about how the club is represented, it's profile and how this is maximised in revenue and profit terms as a result.
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Moderator | 4688 | No Team Selected |
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Apr 2012 | 13 years | |
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| Students have been identified as a high risk for on-line fraud, compared to juniors and OAPs, as they are already as a section of society stealing a living from tax-payers.'" ]
I assume that was 'tongue in cheek', since you too will have been a junior at some point, and will doubtless go on to become a future burden on society also.
But to return to the thread, I think the point Moving Forward was making was that the website's marketing of products / merchandise was not great and could be significantly improved. That is indeed quite different from the Emirates sponsorship. That will presumably have depended on the clubs image, 'values', self presentation, reputation, success on field and TV etc, together with the target audience that Emirates are pitching for. But I strongly suspect that business contacts between perhaps the Chairman / Simon Moran and senior Emirates management will have been a prime factor in all this. And having a certain (ex) Emirates board member coming from the Warrington area may also be a factor.
The Emirates deal is a major coup for the club, and makes the RFL's attempts to find suitable sponsors for SL look amateurish. But that doesn't necessarily mean there are other commercial areas where the club can not do better.
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| Think we are missing the point here, yes we have a great new sponsor but I remember a post in the warrington guardian about increasing attendances with a view to expansion, correct me if im wrong but numbers were down last year on previous due to a number of reasons. All sponsors like a big audience for their product, my point is should the club not be working in this area aswell???
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| There is more chance of me buying a bed from Bensons than there is flying with Emirates.
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| Quote: Builth Wells Wire "There is more chance of me buying a bed from Bensons than there is flying with Emirates.'"
Just as well you kept quiet about that until the deal was signed.
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