I noted the TV adverts on Sky Sports news and thought i was a bit cringeworthy TBH.

I've nothing against Toronto per se, if they'd have come up they would have deserved it but really do you think that the Come over to Canada adverts were a masterstroke capitalising on the fact that they were in the news OR it was all a bit 'counting chickens' that ultimately backfired?

I'd say master stroke. The Wolfpack probably recieved a some form of benifit from the places they promoted and showed RL fans what they can do aside from just come over, watch the match and go home. Note that Ashton Sims says "see us spend 48hrs in Toronto" (or something along those lines) which is Probably the ammount of time the average fan will travel over for. It appeals not only to Superleague fans but to championship fans as well. I would be willing to bet alot of money that the same advert is also appearing on canadian and US sports channels to, trying to build the fan base with ExPats and newcomers alike.

Marketing wise Toronto do more and a better job than 90% of the Superleague clubs and even Superleague and the RFL itself.

It's the first advert I have ever seen in the northern hemisphere featuring RL players. It looked slick and professional.

Surely this is better than the RFL approach to marketing which is to send leaflets in the post to people who already know about the event and already decided if they are going or not.

I'm just waiting for the backlash when the Lamport matchday DJ stirs up the home support with a sample of Gary Glitter 'wanna be in my gang(come on, come on).

Don't be surprised.... Gadd earns £200k plus off PRS royalties every year because of Canadian ice hockey and US basket ball.

Nothing wrong with the content, or quality and yes it was slick I wasn't particularly sure about whether the timing was right like they thought SL was in the bag or if not whether it could be misconstrued as such

Yes I see. I thought the timing was just because they had a big game coming. But I think initiatives like that should be lauded.