I noticed during last Thursday night game that there were very few under 15s around where I stand. (not that I make a point of watching young kids, honest)

No, they're ALL in the East Stand on Facebook and Twitter!

Declining sales are usually to do with one (or more) of the following (in no order) :-

1. Increasing pricing of product/service.
2. Reducing quality of product/service.
3. Lack of need or want of product/service.
4. Reducing customer base for product/service.

would you classify rugby(sport) as a service?

entertainment 'industry' surely.

Thursday night games are a new thing, Tuesday/Wednesday champions league games have been around for ages and are just accepted now.

OK we can use the word "offering" instead of product/service.

agree with all of that..but the real reason why not many people go to the hj for thursday night games is that they are all in the pubs or in the golden square or uci..

What kind of Wire supporter would plan to go to any of these, bar the pub to watch it, on game day?! Disgraceful

There's plenty that would see the value in spending their ticket money as beer tokens and still get to see the Wire...but you know this WW

And how many games this season have been played on our traditional sunday. I think its just 4. If we play anyone outside the bottom 4 its on sky. Packing it in next year after over 40 years of buying a season ticket.

There were 5 Sunday games this year. I normally buy 3 season tickets, but next year I am only buying 1 as my family only made 6 games this year due to the rest being night matches.

This is very true. Last week I was waiting for a bloke that I go to a few matches with at a pub near to the Pie Dome - as usual he was late. So I texted him, bought him a pint, and sat down at a table to wait. A few minutes later another guy sits down at my table and starts to talk to me. Since he was wearing a Wigan shirt and my brain was in top gear I said to him " so you are off to the match then ?" "Oh no, he said I am just waiting for my mum and brother and we will watch it in here. In fact you are sitting at the table we normally use". I was amazed - why would you come within half a mile of the ground and then watch it on the box. And I think the Pie Dome is a great stadium, you get superb views no matter where you are. Anyway, it made zero sense to me, but obviously if you have limited cash and like your beer it makes perfectly good sense because he then went on to tell me that the three of them always watched the match in the pub whenever they could.