FORUMS > Warrington Wolves > Website |
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| Students have been identified as a high risk for on-line fraud, compared to juniors and OAPs, as they are already as a section of society stealing a living from tax-payers.'" ]
I assume that was 'tongue in cheek', since you too will have been a junior at some point, and will doubtless go on to become a future burden on society also.
But to return to the thread, I think the point Moving Forward was making was that the website's marketing of products / merchandise was not great and could be significantly improved. That is indeed quite different from the Emirates sponsorship. That will presumably have depended on the clubs image, 'values', self presentation, reputation, success on field and TV etc, together with the target audience that Emirates are pitching for. But I strongly suspect that business contacts between perhaps the Chairman / Simon Moran and senior Emirates management will have been a prime factor in all this. And having a certain (ex) Emirates board member coming from the Warrington area may also be a factor.
The Emirates deal is a major coup for the club, and makes the RFL's attempts to find suitable sponsors for SL look amateurish. But that doesn't necessarily mean there are other commercial areas where the club can not do better.
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| Think we are missing the point here, yes we have a great new sponsor but I remember a post in the warrington guardian about increasing attendances with a view to expansion, correct me if im wrong but numbers were down last year on previous due to a number of reasons. All sponsors like a big audience for their product, my point is should the club not be working in this area aswell???
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31190_1310037078.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_31190.jpg |
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| There is more chance of me buying a bed from Bensons than there is flying with Emirates.
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| Quote: Builth Wells Wire "There is more chance of me buying a bed from Bensons than there is flying with Emirates.'"
Just as well you kept quiet about that until the deal was signed.
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| Slightly different point, but l went to less games last year than usual but at£40 in petrol each time and lots of wire matches on sky l've picked and chosen my games. Warrington may be a growing town but it's hardly thriving so the attendances are holding up well imo.
Just hope things pick up more for all in the town.
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68310_1347387017.jpeg :d7dc4b20b2c2dd7b76ac6eac29d5604e_68310.jpeg |
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| I genuinely think we're being a bit harsh here. Marketing is about raising your profile, attracting interest, opportunities, revenue and profit. With that in mind, Emirates wouldn't have given us the time of day if the marketing team hadn't convinced them of the clubs standing, and that by being associated with the club they would tangibly benefit. In that alone, they've secured the clubs financial position and in the current financial climate, they should be lauded.
Perhaps it's because I'm old enough to remember when the clubs idea of visionary marketing was a stall on the market, but we're scaling the mountain whilst most are in the foothills on this one.
There's always room to improve, and commerce never sleeps or stands still, but I think wholesale criticism is unfair.
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| Perhaps we are being harsh, the club has strong finances and we are a top 4 club in SL. When you compare our situation to Bulls and Wakey, we don't have too much to complain about.
Mind you, we didn't win anything last year, we must be on the slide.
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| I commented on this a couple of years ago and got blasted by a couple of regular posters.
Marketing really is sub-standard for a top club.
On the website, the fixture/results listing is pathetic. Injury updates are non-existent and the
general layout/composition is poor and dated.
Design of kit is another area that needs some attention. The kit design is at student project level,
and when compared to some others, particularly aussie and other overseas examples, falls well short.
It seems that the kit manufacturer rolls up at the HJ with a couple of samples and someone from the
club says, "OK that one will do". Job done.
I don't think SM can be blamed for this but someone at a senior level, whose responsibility it is, needs
to start earning their corn.
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64184_1321217004.jpg [u:uqsh9cjt][b:uqsh9cjt][color=#0000FF:uqsh9cjt]Its ALWAYS our year[/color:uqsh9cjt][/b:uqsh9cjt][/u:uqsh9cjt]
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| I think the past 3 seasons we've had some of our best ever kits. Next year's is superb.
I just think that there should be billboards, flyers, a Wolfware shop in the golden square. The club should be hammering rugby down everyone's throat. Last year for the Wigan game they put a few posters up in the golden square the day before. It's laughable.
I appreciate the sponser we've pulled in and that does excel one part of the market ing department. But other areas are below average IMO.
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50409_1268084441.jpg Deus Dat Incrementum:d7dc4b20b2c2dd7b76ac6eac29d5604e_50409.jpg |
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| Quote: moving on... "I think the past 3 seasons we've had some of our best ever kits. Next year's is superb.
I just think that there should be billboards, flyers, a Wolfware shop in the golden square. The club should be hammering rugby down everyone's throat. Last year for the Wigan game they put a few posters up in the golden square the day before. It's laughable.
I appreciate the sponser we've pulled in and that does excel one part of the market ing department. But other areas are below average IMO.'"
Rare occasion where we agree! Re billboards though, I did notice one advertising the new kits on Winwick Road when I got the bus back from Leigh the other night.
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| I have seen one advertising the kit an all, good show. Just think it should be a weekly thing or at least for 'the big game's. I'm sure it will become better.
I do think though that a wolfware shop in the golden square could be a massive marketing tool. The Windows could have big screens showing classic games and what not. They could even have a small timeline thing going on in the entrance. I dunno, in my head it looks ace
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| I've seen a few bill boards around town advertising the new kit
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44480_1390845286.jpg It's been fun.:d7dc4b20b2c2dd7b76ac6eac29d5604e_44480.jpg |
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| Don't know about Marketing and Advertising as i don't live in or around Warrington but the site does look a bit 'dated' and 'cheap'.
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| Quote: moving on... "I have seen one advertising the kit an all, good show. Just think it should be a weekly thing or at least for 'the big game's. I'm sure it will become better.
I do think though that a wolfware shop in the golden square could be a massive marketing tool. The Windows could have big screens showing classic games and what not. They could even have a small timeline thing going on in the entrance. I dunno, in my head it looks ace
Hull KR's club shop in the city centre is brilliant and spread out over two floors so they can have signings etc without causing chaos. It is also right next door to the Hull shop!
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64184_1321217004.jpg [u:uqsh9cjt][b:uqsh9cjt][color=#0000FF:uqsh9cjt]Its ALWAYS our year[/color:uqsh9cjt][/b:uqsh9cjt][/u:uqsh9cjt]
[color=#000000:uqsh9cjt]E[/color:uqsh9cjt][color=#FF0000:uqsh9cjt]s[/color:uqsh9cjt][color=#000000:uqsh9cjt]t[/color:uqsh9cjt].[color=#FF0000:uqsh9cjt]1[/color:uqsh9cjt][color=#000000:uqsh9cjt]8[/color:uqsh9cjt][color=#FF0000:uqsh9cjt]7[/color:uqsh9cjt][color=#000000:uqsh9cjt]6[/color:uqsh9cjt]
[color=#0000FF:uqsh9cjt]Sent to me from heaven... You are my world.[/color:uqsh9cjt]
1876 - 2022
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| For us to have one would be a massive step in the right direction
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