1. Are you aware of the Starbucks store located just off Junction 8 of the M62, near Gemini retail park?
Yes
2. Are you aware of the products that Starbucks sell?
Yes
3. How often do you visit the cinema?
More than once a year
4. When visiting the cinema, do you get there early enough to watch the adverts?
Yes
5. Which method of advertising do you respond most to?
TV
6. What type of promotion would make you more likely to visit Starbucks?
Offers
7. When passing billboards, do you regularly read the information on them?
Yes
8. Do you take notice of adverts in your local newspaper?
Yes
9. After seeing an advertisement for Starbucks, would you be likely to purchase a product from there?
Yes (Already a Starbucks Addict)