Quote Rugbychick™="Rugbychick™"
I think a 50% discount on tickets for ST holders would be a good idea.'"
I don't.
I'd estimate, on the low side, that 70% of season-ticket holders still attend the play-off games. Call it 20 quid for a club with 10000 season ticket holders.
£20 x 7,000 = £140,000
Knock off half the price, and let's optimistically say 99% of season ticket holders can now make it (holidays, work etc)
£10 x 9,900 = £99,000
That seems like a big financial hit in order to entice 2,900 people into the ground. Even if each of those 9,900 decide to buy a pint inside the ground because they've got an extra tenner, you're still ten grand down.
If you're going to do promotions, aim for the unlimited market (ie. non-season ticket holders). I think we did a decent job of this on FRiday because we were able to sell tickets early as we knew we would have a game. The online ticket cock-up didn't help though.