I agree with Keith Senior 100%

I was a bit sceptical when i heard that Stobart were going to be the new SL sponsors, William Stobart and Andrew Tinkler are 2 very shrewd business minds, what they have achieved is incredible really but that comes at a cost.

They pay the drivers peanuts, you ask most drivers outside of Stobarts what they think of them and whether they would work for them, most would laugh and walk away.

Can someone just clear up what the exact deal is, am i right in thinking that Rugby League recieves no money at all from Stobarts ? Is it just SL branding on 100 trucks out of a fleet of over 2,000 trucks, is that the deal ?

If thats the deal then there is only one major winner here and it isn't the RFL or the sport of rugby league.

Can anybody post a list of all the other bidders for the rights?

The other week all the doomsayers were stating that there would be no sponsorship for this season.

It was rumoured that Betfred offered £750,000 per year to be super league's main sponsors, if thats true then the RFL could have approached Stobarts and arranged a seperate deal where they pay Stobart's to have 100 trailors kitted out in there logos.

You would have got a heck of a lot of change out of £750k by going down that route.

i've never forgiven Stobarts for when it took me 2 hours to get home from work after one of their lorrys took a dive off Junction11 on M56

Nope, the RFL gets no money from the deal. I read 300 trucks total so I'm assuming they will be rolling out 100 trucks per year with updated branding.

It does say alot that five of the clubs preferred Stobarts offer receiving no money over Betfairs of which they would have got a cut.

Sally please tell me that's a tongue in cheek joke aimed at reeling in a sucker?

Does he do any other kind of post?

No, you wouldn't. It has been estimated the value of Stobart's marketing could be worth anything between £1m and £2.5m. Have a look at the thread on VT for figures backing that up. Billboards on motorways are not cheap. These are in effect mobile, huge billboards.

Also, Betfair wanted exclusivity. Stobart did not. Hence the RFL can now attract further sponsors to associate with the SL brand, a bit like UEFA do with Champions League.

Whose marketing figures are those, the RFL's ?

I wonder if anyone at the RFL has taken into account that it looks like the logos will be going onto refrigerated trailors and those trailors will be running mainly at night when most people are asleep, so whose going to see them then ?

The Stobart refridgerated trailors will collect frozen and fresh produce throughout the night that will be delivered into supermarket stores and supermarket distribution centres in the early hours of the morning ready for when the stores open, the trailors will be long gone before most people wake up. You don't run many fridges during the day as fresh produce needs to be their first thing, a few will still run but nowhere near as many as will be running at night and into the early hours of the morning.

I'll stick with Keith Senior on this, the only real winners to me look to be Stobart.

I won't hold my breath while waiting for these associate sponsors to pump money into the game.......

Maybe irn bru might be able to do adverts at every ad break.....oh they already do !!!

Oh well maybe we can go back to the days of the Tissot man of the match....what a money spinner that was....

Small time......

Why does anybody give a sh*t what he thinks. Horrible person.

Haven't the RFL have already said that the lack of exclusivity means that they are likely to be able to announce partner sponsors to the cash value of the previous deal?

In which case we get the cash AND the Stobart exposure.

Well done the RFL. Oh, and Senior is an oxygen thief.