Quote: Wires71 "Is anyone over the age of 25 really that animated by what kit we play in?'"
As someone who is actually 25... Personally, I always take our kits quite seriously.
Whenever I used to play football, the way I saw it was 'look good, feel good, play good'.
Having a nice kit helps with global outreach, for one. If they look nice, more are bought, people travel in them, new people become aware that the club exists.
I think kits are like suits in a way. But that's just me.