I think there is quite a difference in targeting an individual rather than a team. If it does make a difference (it shouldn't but hey ho) it can just as easily lead to a rush of blood resulting in bad decision making, Cull being a classic example.
I guess then you're in to mind games, which when done tactically and subtly, a la Alex Ferguson, can be an effective way of distracting opponents.
The problem with ours is it isn't tactical or subtle its just a wind up along the theme of "we're gonna beat you lol". It's more on par with Tony Greig telling the West Indies that England were going to make them "grovel".
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