Quote moving on...="moving on..."I doubt Emerites, Chevrolet, JD Sports, Vigin Media ect don't need their brand selling but they still sponsor sports teams. Rugby league needs to start shaking off the small, northern sport tag and start bringing well known brands into the sport. only then will our profile raise and only then will blue chip sponsors start taking interest.'"
Not quite sure I get your point here, as Emirates have sponsored us, and Virgin sponsored London. It doesn't necessarily follow that they have, or will in the future, put more money into the game than a smaller company.
For me, the best way to promote is through the media rather than shirt sponsors, with column inches in the national press, and more widespread coverage on BBC (not just in the north), and more adverts on Sky in the breaks during other sports. Shirt sponsor deals will be helped on the back of this.
