I think in the modern world of social media, the ability to drive a message by top down marketing is diminishing compared to the impact of stuff being shared and talked about on instagram, facebook, twitter, so fans can drive this themselves.

It's already happened in politics. At the last election the Conservatives spent millions on marketing their strong and stable message but they ended up outflanked on the brand awareness score by Corbyn's activists on social media.

No chance. The england rugby union team is the pinnacle of sports in this country. At a sell out twickenham, they will see off the aussies easily. Jones is even leaving the beast, Itoje on the bench, such is the embarassment of riches he has at his disposal

Regards

King James

10-2 isn’t a normal score in either the Women’s Premier League or the Women’s Super League which is what I presume you mean. All sports have occasional freak scores. Even the super duper Premier League.

It’s not garbage either. It’s garbage if you expect to watch the game and it to be the same as a men’s game, but then why would it be?

Yes it is. Women's football is garbage. Men's football is garbage. all football is garbage. It never used to be. but it is now. It used to be intense and end to end with hard tackles. Now there's a penalty every time someone is touched and the players milk it.

Hang on... Sounds a lot like Rugby league these days when you type it out.

and we'll leave this one here