We need to become ruthless and instil a winning mentality from top to bottom.

A few things from the top of my head:

-MERITOCRACY - nobody should feel that their position in the 17 is safe;
-burn the "its always our year" flags and hoardings;
-put the Briers / Gregory flags away;
-pack in the daft gimmicks (Sandow's pie smash);
-stop walking round the Golden Square wearing sunglasses in groups line minor celebs;
-don't win away at Wigan only to lose at home to Wakefield the week after; and
-be Shameless in stating our objectives - a win at Old Trafford.

Far too sensible

You appear to believe there is some shame losing to a superior team. There isn't you know.

THIS

Nothing wrong with a bit of banter but this was going way too far. We should be embarrased by that phrase not printing it on a flag. Things like this make it clear to me that a small club mentality still exists within the club and amongst much of the fan base. Ok that's understandable to an extent given where we were only ten years ago, but for a club with realistic aspirations of becoming one of the 'big boys', we need to shake this off now and take ourselves more seriously.

Yep, on balance it is fair to say that Tony Smith was successful at Wire.
He had plans to cope with the opposition, plans to assist the commercial side of things, plans to bring youngsters through, plans to win cup finals, etc, but when the opportunity arose he never had a plan to deal with the Monkey.

Did Tony Smith even appreciate the presence of our Monkey, after all he'd already won a GF, and so perhaps never realised the need to plan for the associated psychological implications .

Maybe the new coach should be someone who first and foremost understands our Monkey situation, and can translate that into a plan to deal with it.

Are we ever going to get it off our back?

Only a matter of time.

It's not really a monkey though, it's not that we are cursed. In my 35 years of watching we have only had a side with a credible chance of winning the league title in 93/94 and 2010/11/12/13/14 (16) (18). We couldn't have expected to win at other times.

So long as we have wealthy backers and decent income, and SL quality continues to diminish, we will do it sooner or later.

In my 57 years of watching, it is only in the super league era that anybody gave a R4ts 4rse about the title of "Champions". In fact most supporters didn't get the concept of being champions, as you could visit any ground in the league and here the chant of "Champions".
I remember talking to Alex Murphy when we finished top of the league in 1972-73 and he said, that, from then on we would concentrate on the challenge cup and the John Player trophy, as that was were where the money was.
There was very little money in winning the championship and in those days money was crucial to continuation of the club.
We have won the end of year play off comp on a several occasions since 1955, but it didn't have the mantle of champions. Did we care, did we b4llocks.

Will we heck win it..didnt you know it's an exclusive club that only as 4 members and one of them got booted out for being naughty...our application form was torn up as was hulls and Castleford...next year I can see saints sitting in the big boys chair whilst another non member bangs on the club door...

Wire Wakey Cas Hudds.
Top 4 for me next season.

I seem to remember in 93/94 (pre Superleage) there was genuine excitement at Wilderspool about the prospect of winnng the league. We finished on the same points as Wigan and Bradford but with inferior points difference in the end.