Personally i love it. Its refreshing and bright. The old logo was dark with no real identity. Brave move by the club and re-branding is not an easy decision to make. We should be applauding them for having the balls to take things forward and incorporating the heritage of the club is a true tribute to all our past players. To be a success you have to move forward sometimes it works sometimes it doesn't but at least the board are trying. The fan survey, the workshops and proper fan engagement is how you make a club a brand. Look at Manchester United they are a brand and its that brand that brings in the money.

Positive note on new crest ................. Lots of "old stock" being sold off when the shop gets a makeover this autumn ?

I had been thinking about this, too. I had thought maybe the club would wait until next season for the new shirts/merch but update the player shirts now. It was surprising to see them still using the old logo on the shirts against Wigwam.

The whole timing is pretty bizarre, would've thought they'd take their time to get it right rather than rush it in mid season, maybe even give fans the option to vote on a few different badges?

New crest is fine ,connecting with history and fans and in the end it's only a badge ,let's get positive about the Wire and our future

Let's face it, rightly or wrongly, at this time the club really needed a diversion. A pick me up. That's what we got and shows the new publicity machine is up to it