Quote: rubber duckie "I don't know why the club doesn't do alternating home and away shirts each season!
I think most of us either buy one or the other anyway.
It's more likely we would buy both knowing they will last 2 years each. Less cost on designing too, only one per year instead of two.'"
Hedging their bets. If they do two tops each year their is twice the chance you will like 1 of them and buy it. If they only replaced the home shirt next year and you dont like, you wont buy any. Revenue from alternating shirts only works if they can do shirts that the majority will buy EVERY year