ive not seen the actual piece, so wont comment on that, but i did read his bit in the mail, and as the vast majority of what he writes there, it came across pretty well. can only see positives getting the best player in the super league to appear at one of the biggest film openings with one of the biggest actors in the world, who is also a rugby league man. russell crowe does an awful lot of promotion for the game of rugby league, and sam is doing the same. fair play to them both

For publicity of the game it needs to be going to a wider audience not just sky sports or even the sky channels in general. Get it on itv adverts with probably Tomkins, Bradley Wiggins & may be even Wigan's other great son Sir Ian Mc ellan reminiscing about their best RL moments over a pint ,probably with match footage in the background. If Sam being involved gets publicity for the game then all well & good.

In the England RL vids that are around the internet at the moment I've been impressed with Carvell in front of a camera. He comes across very well and looks relaxed. Sinfield on the other hand, ZZZZZZzzzzzzzzzzz..............

Just looking at Sam's site and there's a picture on there of the perfect 3 current players to use for marketing. Tomkins, Carvell and Wilkin. All 3 play for top clubs, are internationals and great in front of a camera. Hopefully with the success of Sam and Wilkin in the media they'll do more of this and start using players from the top clubs.

Cooper is great when interviewed, when he's on the radio if you didn't know it was him you'd think he was a presenter.

He'll fit straight in down under.

Some staggeringly small minds on this thread. No words!