Quote: Ian [77] ""It is but only it does put the marketing campaign into context (my word of the day it seems). You can spend a million marketing a game but if the price is wrong, they won't bother. Drop prices by 40% and surprise surprise, people show up.
I'm not criticising them by the way, far from it. I'm sure they did their sums and that it made sense. Wigan have done very well on crowds the last fews years and deserve applause for it, especially as their core support is relatively disaffected.'"
Part of the marketing campaign is the price, I agree. This is why I always disagree with people who think sticking a load of posters in pub windows will get people in.
For many fans, especially lapsed or casual fans, and especially in the current climate, there needs to be an incentive to attend, and price is always a key one there. People love a bargain.