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OK her is my take on this.

The move to the new stadium should be focused on the loyal fans we have, they are one of the best marketing tools you can have.

There should be an open day for all fans at no cost to see the stadium with staff on hand to explain the season tickets and for fans to be able to purchase them on the day.
n be the family clubmake it a day for fans and players to mix, allow people to wander in off the street no restrictions.
Merchandising- Rob is right the shirts should be available even if only for juniors in time for xmas.

Look at the other sports and what they offer, we need to offer something extra which can access to players.

Relaunch the junior reds and make it something special on match days the facilities are so much better at new stadium

The club shop should be the centre of everything. Make it somewhere to drop in, have a fans zone with videos playing. Make use of Bill McLaughlin and his exceptional photos.

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Quote: Red Willow "OK her is my take on this.

The move to the new stadium should be focused on the loyal fans we have, they are one of the best marketing tools you can have.

There should be an open day for all fans at no cost to see the stadium with staff on hand to explain the season tickets and for fans to be able to purchase them on the day.
n be the family clubmake it a day for fans and players to mix, allow people to wander in off the street no restrictions.
Merchandising- Rob is right the shirts should be available even if only for juniors in time for xmas.


Look at the other sports and what they offer, we need to offer something extra which can access to players.

Relaunch the junior reds and make it something special on match days the facilities are so much better at new stadium

The club shop should be the centre of everything. Make it somewhere to drop in, have a fans zone with videos playing. Make use of Bill McLaughlin and his exceptional photos.'"


All of that is spot on eusa_clap.gif The club have blanked Willows regulars regarding access to Barton , to say I`m peed off with this state of affairs is a huge understatement.

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salfordlady83 may be a succesful business woman, although I serioulsy doubt if publiscing your meeting with the Chairman on an open fans forum is going to endeer you to him, as it strikes me as being self promotion.

We all call the marketing etc but we dont know what goes on, what ideas or budgets they have etc.

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Quote: salfordlady83 "Right so this is my first ever post on here! I actually am a PR and Marketing professional and in the past have done quite a few bits and bobs in sports including some work with Hull FC. After the debacle that was the last game at The Willows I wrote a letter to John Wilkinson to tell him how mortified I was with the entire event - saying if I had put that on for a client I would have been fired. I supplemented this with some top line ideas to what I would have done - and that a major opp had been missed to leave 10,000 people excited about next season and the new Stadium!!

To cut a long story (or letter) short - Mr Wilkinson actually responded to me saying that he was intrigued by what I had to say and by some of my ideas and that he would like to meet with me to discuss. I am due to go and meet him next week and have pulled together some ideas and areas I think we need to be doing in the build up to the new season and the launch of the new Stadium.

Having seen how disillusioned everybody is on here though and the total lack of excitment for the new season to come I wanted to post ahead of that meeting to ask you guys for ideas that you would like me to present to JW. So anybody with any sensible ideas and solutions (sacking the board will not be something I plan on bringing up) then please do let me know!!

I think we should all be enthused though about the fact that JW has asked to see me - hopefully he is ready for some fresh input and ideas - so let's all get together and try and get something positive out of all this!'"




Who are you taking with you, you mite be introduced to Mr Tarry and Mr Simms,I hope I am wrong,but I think your
ideas, if any good,mite be hoofed into touch because they have not thought of them first.With your good self involved
in marketing you will know,same as they should already know,that the biggest marketing ploy Is the team.
Also as you mite already know we had another lady involved with Hull,at the club for a spell I think she was also involved with marketing.A lot of people think she should still be with us,she seemed to e doing a good job.
So I don,t hold out much hope for your good self, But I hope I am wrong.Just think If all goes well
and he take some notice,on Friday we could have a new C E O.Good luck.

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Quote: middleman "that sounds a bit like Swinton to me ...'"

Swinton's got nothing to do with the fact that your club is in turmoil.

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Quote: Marshy1 "
Quote: Marshy1 "that sounds a bit like Swinton to me ...'"

Swinton's got nothing to do with the fact that your club is in turmoil.'"

despite taken out of context I need to point out ,
club is not in turmoil , the fans posting on the forum are ..
the Club is moving 3.4 miles to Barton , Swinton are moving 15 miles to Leigh.
hardly a position to crow about on our forum .

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Quote: middleman " club is not in turmoil , the fans posting on the forum are ..'"


so who's head are WE calling for if its US in turmoil icon_confused.gif: icon_wink.gif

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Quote: middleman "despite taken out of context I need to point out ,
club is not in turmoil , the fans posting on the forum are ..
the Club is moving 3.4 miles to Barton , Swinton are moving 15 miles to Leigh.
hardly a position to crow about on our forum .'"

Get the facts right it's 11.4 miles from Station Rd to LSV.!!!!

As for crowing, why bring Swinton into it unless you expect a reaction.

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Quote: Marshy1 "Get the facts right it's 11.4 miles from Station Rd to LSV.!!!!

As for crowing, why bring Swinton into it unless you expect a reaction.'"


Er you played at The Willows last season if memory serves me correctly, so actually your moving 12.9 miles up the road. icon_biggrin.gif

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We have to careful not to blame the club for decisions we make. Things change. Our circumstances change. Our responsibilities change. The people with whom you go to matches changes. And I think it's easier for supporters to coat their waning desire with effects from the club's [non] activity rather than look at what has changed for them personally.

For example, and The Black Cat will no doubt tell me otherwise, but as people who live in Weaste the situation has changed for our ilk. What popping round the corner was before is now going to be an effort. The logistics of getting to and from matches is still unknown. This isn't a whinge per se. Most folks made a considerable effort - in cost and travel time - to get to The Willows. And for as many locals who drop off, they may be made up from Barton and Winton folk. However, I'm sure there will be long-time supporters from East Salford who will watch Salford less regularly, finally 'calling it a day' because of the travel aspect... and blame it on their loss of faith in their club. (Watch out for me doing exactly this in 12 months!)

For me, this move is vital for the Reds to remain relevant. We have to kowtow to the R.F.L and if moving to a new stadium placates them then so be it. Because National League is death. I enjoy watching those matches on telly but attending them in person is a different matter. 2008 was a season that I certainly wouldn't want to revisit with any relish, even though we won everything. So if it's a case of seeing Salford wither and die at The Willows or go for another shot at the big time in Barton, I know what I'm choosing.

Quote: Karlos13 "The most annoying thing however, is that it is pretty obvious that the club would at the drop of a hat trade it's current fanbase for a new family orientated happy clappy brigade. The attitude seems to be that we are not too bothered about the current fans as Barton will attract a totally new fanbase. Pretty risky strategy.'"


It is risky; look what happened to Manchester Storm. However, it depends on the parents. When we talk about attracting families we need to think how a match day is pitched. It cannot be compared to an afternoon at the cinema or a day at Alton Towers but it is comparable to other spectator events. I wonder whether some rugby league clubs fall for the former and get their targeting wrong. Surely a parent who has been to sporting events before, whatever that sport may be, is far more likely to take their children to matches. Now these families may also be 'happy clappy', but at least they are more likely to stick with the club for longer rather than moving to the next fad.

The ideal for football clubs (all codes), the one they are unabashedly aiming for, is the N.F.L model. This is where groups of people go to one game in the season, as an outing, and spend spend spend. The environment was fostered mainly because N.F.L games are very expensive and few and far and between. What a winning combo. But most rugby league clubs' identities aren't strong enough to benefit from this exclusivity.

Quote: Karlos13 "The shadow of Sale - whilst most accept that we need to generate income and sharing is the obvious solution most fans worry about the publicity we will lose as the MEN is more interested in Union and Kennedy wrecking things. I am worried we will become a 2nd class club in our ground.'"


I'm not so much concerned about the Reds here - we're getting what we're been given - but Salford, the city. The people that should be looking at themselves is Salford Council. There's a considerable risk that its flagship stadium will be synonymous with Sale and [the very nearby] Trafford Council. I can't see the R.F.L being chuffed about it either.

Quote: Karlos13 "But do you seriously think Salford, as currently constituted, can sustain the running costs of that stadium alone?'"


Yes. Are you therefore implying that if the Sale partnership doesn't come off, the club is heading for certain insolvency? And why are we quick to assume that if Sale do come onboard, it would halve our costs? The JV may see the arrangement rather as potentially paying off the stadium in half the time.

Quote: Karlos13 "Yeah when we were offered Maine Rd etc?'"


Salford Council backing for a new stadium resulted from the whispers they heard from the Maine Road thing.

Quote: Karlos13 "Having seen how disillusioned everybody is on here though and the total lack of excitement for the new season to come I wanted to post ahead of that meeting to ask you guys for ideas that you would like me to present to JW. So anybody with any sensible ideas and solutions (sacking the board will not be something I plan on bringing up) then please do let me know!'"


Well, all the marketing ideas you will get from here have been tried. But whether they've been stuck with for any length of time is another thing. So I would like to see the club finish initiatives they boldly espouse to the end rather than losing faith too early. PR is clearly shit and needs a shot of something very strong and very addictive. For example, ask an R.L. journo about their thoughts on Salford.

Quote: Karlos13 "Just a few things are troubling me about this, doesn't the club already pay someone to do this job? There are two reasons I ask, firstly if I were that person and I read that my boss was speaking to someone on matters of my position I'd be A) inquisitive as to why the Chairman would speak to someone from the "outside" about things that are under my remit, B) Does that mean that the Chairman has no far in me and C) a bit peeved. On the other hand why does the chairman see it fit to speak to someone regarding the failings of one of his own members of staff rather than either speak to that person directly regarding his concerns about the way I operate or to my line manage (i.e. the chief exec) and tell him to make sure I up my game. If the chairman is aware that the person in his employment is doing their job to a sufficient standard then either tell them or fire them. This all appears a little sneaky to me.'"


Well that's one way you can take it. In many professions though it's common to have an in-house team and external consultants or agencies defining policies and guides. It doesn't necessarily point to inadequacies or poor communication in an organisation. But...

Quote: Karlos13 "Next year was to be my little lad's first year of regularly going to games; we were all set to purchase season tickets for Barton. However, at the risk of sounding melodramatic, I don't think I can face inflicting such a poorly run club on him. Unlike his dad, I want him to enjoy his rugby, not see it as an obligation. There's a successful, well run club on our doorstep who all his school pals support anyway and, much as it'll pain me, I'd sooner take him there.'"


If your doorstep is Wigan or Warrington and you live there, fair play. If you live in Walkden or Cadishead, hang your head man. Hang your head!

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Quote: Chico "We have to careful not to blame the club for decisions we make. Things change. Our circumstances change. Our responsibilities change. The people with whom you go to matches changes. And I think it's easier for supporters to coat their waning desire with effects from the club's [non] activity rather than look at what has changed for them personally.

For example, and The Black Cat will no doubt tell me otherwise, but as people who live in Weaste the situation has changed for our ilk. What popping round the corner was before is now going to be an effort. The logistics of getting to and from matches is still unknown. This isn't a whinge per se. Most folks made a considerable effort - in cost and travel time - to get to The Willows. And for as many locals who drop off, they may be made up from Barton and Winton folk. However, I'm sure there will be long-time supporters from East Salford who will watch Salford less regularly, finally 'calling it a day' because of the travel aspect... and blame it on their loss of faith in their club. (Watch out for me doing exactly this in 12 months!)

'"


Thanks Chico, I'm not going to tell you otherwise as I have already thought about and discussed this dilema.

Do I really want to be pi$$in around after finishing work on a Friday night at 6 o'clock, to rush my tea, get ready for a game, then most likely struggle to get to the stadium? DO I want to watch a game on my own in the main stand as I have previously said there is NO-WAY I'm going to watch a home game from behind the sticks, will I find it dissappointing that I no longer have my fellow Salford Shed Dwellers around me - Is the match experience now dead for me? After said game has finished, will I want to be bothered with the hassle of returning to my local very late, to get there just before last orders and rush a few beers down?

OR:

Is the pull of supporting Salford for 30+ years going to erase the above problems, thoughts, logistics and selfishness? - I'm not so sure? It may depend on the ineptness of the club on and off the field that will be the ultimate decision maker?

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To the lady in marketing -Salford have a habit of taking supporters with a profession / trade, getting work out of them but paying no fee.
I know people this has happened to, and I know people who will no longer do work for the club.


As a fan, i am sure you would be happy to give your advice free of charge with a view to it helping the club, and that's commendable. Hopefully the ldeas you can offer will make a difference, but remember the lack of funds and the fact that everying needs to be done on the cheap (free).


Trying to get an invoice paid by Salford is a standing joke!

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Quote: Chico "We have to careful not to blame the club for decisions we make. Things change. Our circumstances change. Our responsibilities change. The people with whom you go to matches changes. And I think it's easier for supporters to coat their waning desire with effects from the club's [non] activity rather than look at what has changed for them personally.

For example, and The Black Cat will no doubt tell me otherwise, but as people who live in Weaste the situation has changed for our ilk. What popping round the corner was before is now going to be an effort. The logistics of getting to and from matches is still unknown. This isn't a whinge per se. Most folks made a considerable effort - in cost and travel time - to get to The Willows. And for as many locals who drop off, they may be made up from Barton and Winton folk. However, I'm sure there will be long-time supporters from East Salford who will watch Salford less regularly, finally 'calling it a day' because of the travel aspect... and blame it on their loss of faith in their club. (Watch out for me doing exactly this in 12 months!)

For me, this move is vital for the Reds to remain relevant. We have to kowtow to the R.F.L and if moving to a new stadium placates them then so be it. Because National League is death. I enjoy watching those matches on telly but attending them in person is a different matter. 2008 was a season that I certainly wouldn't want to revisit with any relish, even though we won everything. So if it's a case of seeing Salford wither and die at The Willows or go for another shot at the big time in Barton, I know what I'm choosing.

It is risky; look what happened to Manchester Storm. However, it depends on the parents. When we talk about attracting families we need to think how a match day is pitched. It cannot be compared to an afternoon at the cinema or a day at Alton Towers but it is comparable to other spectator events. I wonder whether some rugby league clubs fall for the former and get their targeting wrong. Surely a parent who has been to sporting events before, whatever that sport may be, is far more likely to take their children to matches. Now these families may also be 'happy clappy', but at least they are more likely to stick with the club for longer rather than moving to the next fad.

The ideal for football clubs (all codes), the one they are unabashedly aiming for, is the N.F.L model. This is where groups of people go to one game in the season, as an outing, and spend spend spend. The environment was fostered mainly because N.F.L games are very expensive and few and far and between. What a winning combo. But most rugby league clubs' identities aren't strong enough to benefit from this exclusivity.

I'm not so much concerned about the Reds here - we're getting what we're been given - but Salford, the city. The people that should be looking at themselves is Salford Council. There's a considerable risk that its flagship stadium will be synonymous with Sale and [the very nearby] Trafford Council. I can't see the R.F.L being chuffed about it either.

Yes. Are you therefore implying that if the Sale partnership doesn't come off, the club is heading for certain insolvency? And why are we quick to assume that if Sale do come onboard, it would halve our costs? The JV may see the arrangement rather as potentially paying off the stadium in half the time.

Salford Council backing for a new stadium resulted from the whispers they heard from the Maine Road thing.

Well, all the marketing ideas you will get from here have been tried. But whether they've been stuck with for any length of time is another thing. So I would like to see the club finish initiatives they boldly espouse to the end rather than losing faith too early. PR is clearly shit and needs a shot of something very strong and very addictive. For example, ask an R.L. journo about their thoughts on Salford.

Well that's one way you can take it. In many professions though it's common to have an in-house team and external consultants or agencies defining policies and guides. It doesn't necessarily point to inadequacies or poor communication in an organisation. But...

If your doorstep is Wigan or Warrington and you live there, fair play. If you live in Walkden or Cadishead, hang your head man. Hang your head!'"

This is an excellently well thought out post. I agree with much that you say and can easily fit this into the workings of my club Swinton and many other clubs.Sadly Rugby league in this area and around the north of England lives under the shadow of Association Football and like it or not when we have two teams such as Utd and City in the area then attracting spectators is made a whole lot more difficult, even more so now with the state of the country.
I don't agree with your comment about the National leagues and "Salford Dying" if they returned there as whilst the game maybe slower in those leagues it is played in a very honest manor by some really good lads who lets face it arn't at Super league clubs because most of these clubs have a fixation with all things antipodean, one of the reasons we have struggled for many years in trying to build a strong National side and which is proving to be more difficult with the introduction of players like Rangi Chase.(That's by no means meant in disrespect to Mr Chase)
There is no doubt that sadly for Salford there will be supporters who as you stated used to stroll down on a Friday or Sunday as the club was round the corner, who will no longer continue to attend every match whether or not these will be replaced by new support from the Irlam area remains to be seen.The crux to that will be having a winning team.
It also remains to be seen if the stadium location will benefit the club, personally and whilst i know it is fully visable, I think the choice of site is flawed on the grounds that whenever there is the slightest accident or motor incident on any motorway circumnavigating Manchester it has knock on effects and will make getting to Barton a whole lot more difficult, irrespective of what people on here may think at weekends the bulk of traffic on that stretch of motorway are going mainly to the Trafford centre, it's unlikely they will detour to the ground.

These problems arn't just Salfords they are the problems of all Rugby league clubs.

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Quote: Gruffy "We all call the marketing etc but we dont know what goes on, what ideas or budgets they have etc.'"


Very true, however, a colleague of mine who attended the last game at the Willows used the "contact us" page on the club website three or four weeks ago (just before the season ticket info was released) to ask about season tickets for him and his son for 2012. He's had no reply. It doesn't take much budget to respond to warm customer enquiries, just good organisation.

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this will not be the end, or even the beginning of the end. It is merely the end of the beginning [img:1mcv36at]http://homepage.eircom.net/~bray/em/oguinn.gif[/img:1mcv36at] [img:1mcv36at]http://homepage.eircom.net/~bray/em/msperv-l.gif[/img:1mcv36at]:3596.jpg



Try - marketing@reds.co.uk as a test email and see what you get back!
Try - marketing@reds.co.uk as a test email and see what you get back!


133 posts in 10 pages 
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