| FORUMS > Salford Red Devils > MARKETING ...!!! |
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Oh yes, love a good marketing thread. Dont get me wrong im as p££$$d off as the next man. Actually sat with some Hudds mates at the game on Tues and it broke my heart look over at the away end, but blaming 'marketing' isnt the solution!!
Now i could be wrong but over the many long drawn out years ive been following Salford they have tried all of the suggested above and i thought it had been debated to death that the 6k at Swinton was all freebies, who buggered off cos it was too cold at half time and never returned. IIRC Golden Angels wasnt it?! It used to sicken me when people in my local takeaway had some of these tickets. Im all for us spreading the gospel and i can live with the need for some freebies but it put me in a real rage when i spend my hard cash (as do 100s of other loyal supporters) and 'fans' get in for free!!! - i know thats what us fans are supposed to do & im comfy with it most of the time but a strongly worded letter went off to the club that day.
Wardley Red i feel your pain pal (i really do!) and know your frustration but do rest assured the club does some good stuff. Like has been said above the Rock Radio promos are great. I know the station isnt everyones cup of tea (i more of a Smooth man myself  ) but we obviously have a good thing going there and its just good to hear ppl talk about the Reds live on commercial radio. New website just lauched and the Pub scheme thats been talked about here are good efforts. If anything i get too much stuff in my inbox email wise, but i think the text reminders we seem to get this year are a good touch.
This kind of stuff is good too - www.reds.co.uk/trybeforeyoubuy
Ive worked in sales & marketing for over 15 years and as im a bit of a sad geek take an interest in what we do and how it compares to other sports clubs. What we do isnt world beating by no stretch of the imagination but we seem to be moving in the right direction at the moment. Really think we just need to hold our nerve and keep going. I for one would rather have a crowd of 4000 paying full whack that a crowd of 6k with 4ooo paying nowt and never coming back. |
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Oh yes, love a good marketing thread. Dont get me wrong im as p££$$d off as the next man. Actually sat with some Hudds mates at the game on Tues and it broke my heart look over at the away end, but blaming 'marketing' isnt the solution!!
Now i could be wrong but over the many long drawn out years ive been following Salford they have tried all of the suggested above and i thought it had been debated to death that the 6k at Swinton was all freebies, who buggered off cos it was too cold at half time and never returned. IIRC Golden Angels wasnt it?! It used to sicken me when people in my local takeaway had some of these tickets. Im all for us spreading the gospel and i can live with the need for some freebies but it put me in a real rage when i spend my hard cash (as do 100s of other loyal supporters) and 'fans' get in for free!!! - i know thats what us fans are supposed to do & im comfy with it most of the time but a strongly worded letter went off to the club that day.
Wardley Red i feel your pain pal (i really do!) and know your frustration but do rest assured the club does some good stuff. Like has been said above the Rock Radio promos are great. I know the station isnt everyones cup of tea (i more of a Smooth man myself ) but we obviously have a good thing going there and its just good to hear ppl talk about the Reds live on commercial radio. New website just lauched and the Pub scheme thats been talked about here are good efforts. If anything i get too much stuff in my inbox email wise, but i think the text reminders we seem to get this year are a good touch.
This kind of stuff is good too - www.reds.co.uk/trybeforeyoubuy
Ive worked in sales & marketing for over 15 years and as im a bit of a sad geek take an interest in what we do and how it compares to other sports clubs. What we do isnt world beating by no stretch of the imagination but we seem to be moving in the right direction at the moment. Really think we just need to hold our nerve and keep going. I for one would rather have a crowd of 4000 paying full whack that a crowd of 6k with 4ooo paying nowt and never coming back. | |
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No gimmicks, just drop the ticket price to £10 and you'll get plenty of people back. Get some decent beer on too - it's not as if Greater Manchester area has a lack of brewers so why are we forced to drink cooking lager if we want a beer to go with the games?
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To be fair to the club on this they have tried quite a few different things but seem to have pretty much given up on attracting crowds to the willows and are pinning all hopes on the new stadium. One criticism I would have is that they come up with some pretty good ideas, but fail to let people know about them. For example if you've not got the internet how are you going to know about the 'try before you buy' offer? Maybe this is where the fans should come in and send the link onto friends/family etc.
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| Quote: Stew2 "No gimmicks, just drop the ticket price to £10 and you'll get plenty of people back. '"
Or will we just half our gate income in an instant? Whilst I agree that RL in general is heading the way of football in terms of pricing people out, there's plenty of examples in the past of free tickets being on offer at Salford and people not taking them - we need to create a desire for people to want to come rather than just slash the price. |
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this will not be the end, or even the beginning of the end.
It is merely the end of the beginning
[img:1mcv36at]http://homepage.eircom.net/~bray/em/oguinn.gif[/img:1mcv36at] [img:1mcv36at]http://homepage.eircom.net/~bray/em/msperv-l.gif[/img:1mcv36at]:3596.jpg |
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| Quote: wardleyred "HAVE A LADIES GAME WHEN WOMEN GO FREE '"
Magic  I can just see it now, bearded men in high heels with squeaky voices queueing all the way down Weaste Lane!
Or turning this on it's head, there have been some games this season where I've thought we were watching a ladies game, especially in defence! |
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[img:384wf39t]http://img.photobucket.com/albums/v299/kingoftheshed/salford2.jpg[/img:384wf39t]
Les Diables Rouges Originaux - 1934
[color=red:384wf39t][i:384wf39t][b:384wf39t]Founding member of the "Neil Baker is/was/always will be God" Supporters Club (Est. 1985) & still The official No1 (Salford based) Kevin 'Buddha' McGuinness - Supporter![/b:384wf39t][/i:384wf39t][/color:384wf39t]:2751.jpg |
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| Quote: The Black Cat "Magic ![]()
 Nice one chief.
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Newham Dockers, London Entry League Champions 2013
//www.newhamdockers.co.uk:d7dc4b20b2c2dd7b76ac6eac29d5604e_16412.png |
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A lot of the ideas are really good in isolation, but don't seem to be part of any sustained overall plan. That said, no amount of marketing is going to attract significant numbers to watch us get beat at The Willows.
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icons1949_files/4193-180guyguyme2003-msnicons.gif
The fans, the members, the people there.. from the day I stepped foot onto that field at the AJ Bell Stadium,I knew I would love that club for the rest of my life. "Jackson Hastings"..
Worry a little bit every day and in a lifetime you will lose a couple of years. If something is wrong, fix it if you can. But train yourself not to worry. Worry never fixes anything.
Mary Hemmingway, US journalist,widow of Ernest Hemmingway (1908-1986)
The Stupid Neither Forgive Nor Forget
The Naive Forgive And Forget
The Wise Forgive But Don't Forget
"I am not young enough to know everything"
Oscar Wilde Irish Playwright (1854-1900)
One likes people much better when they're battered down by a prodigious siege of misfortune than when they triumph.
virginia woolf (1882-1941):icons1949_files/4193-180guyguyme2003-msnicons.gif |
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The one tool not tried at Salford is success, that is the only tool required to bring in the crowds, maybe maybe not in our case.
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| Quote: Diavolo Rosso "A lot of the ideas are really good in isolation, but don't seem to be part of any sustained overall plan.'"
Data is king in these days. I fancy there's a big stonking database of interested/semi-interested potential customers to pursue. |
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A.Marshall: |
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| Quote: Salford red all over "The one tool not tried at Salford is success, that is the only tool required to bring in the crowds, maybe maybe not in our case.'"
You are spot on with that....you can have all the marketing you want and shiney new stadiums, but unless you have the right product on the field performing and competing you'll never get full houses week in week out.
People want to see a winning team thats why they pay their gate money(or not in some cases). |
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Holts Sweet Holts
Never Drink on an Empty Head
BIGPEV THE ONLY MAN TO GET A REAL INJURY AT THE STOOP:icons39ad_files/4795-1859san_c-msnicons.jpg |
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| Quote: The Black Cat "Magic ![]()
got rid of the beard already, just can't find a 54B lacy bra 
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"In his autumn before the winter comes man's last mad surge of youth." "What on earth are you talking about?":986.jpg |
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| Quote: EX.SALF.UNI "They've tried/trying [sizeE V E R Y T H I N G[/size but the reality (that most have come to terms with) is that marketing a losing team at a ground like ours is flogging a dead horse.
On this subject though - I've been mightily impressed with the quality of video ads at the TC, and doing the social media rounds. The rock radio plugs seemed to attract a bit of praise too, though I haven't heard them myself. The new venture to bring the matches into local boozers is pretty innovative, no idea what return it'll provide but it's exposure.'"
Think the level of Marketing has improved , certainly better than the previous few seasons.
But agree marketing a winning team in any sport is alot easier, getting the product right on the pitch is vital, so being battered by 40-50 points at home is no recipe to build on home support no matter how contrived the campaign or how cost effective the tickets are.
can't believe we don't have a " next game at the willows Sign " outside the ground or the poster/ placards we used in 2007/2008. I was walking to the ground Good Friday an hour before K/o and some guys pull up to ask ' Is there a game on Today? |
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Salford 'till I die:d7dc4b20b2c2dd7b76ac6eac29d5604e_40262.gif |
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I think Salford's marketing is improving and hopefully it will continue to do so when we move to the new stadium.
However, I feel that rugby league as a whole is not marketed as well as it should be. The sport is a fantastic product to market yet its marketing doesn't match up to the likes of union and football. You can't avoid football, its everywhere. If you want to find out about rugby league you have to know where to look. The RFL need to market this fantastic game. The more people see it the more they will want to come again. I think most of us agree that it is the greatest game of all, we just need more people to see it!
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Others/NA.JPG
[size=100:inve33bl][quote="Dave Lister":inve33bl]I reckon Salford's fans are the friendliest i've come across and haven't got a bad word to say about them[/quote:inve33bl][/size:inve33bl]
 Love him or hate him, 163 consecutive appearances should make Stuart Littler a Salford legend in anyone's book :Others/NA.JPG |
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Quote: Fatboys Limb "I think we need to re-introduce the Junior Devils (or whatever the kids club uesd to be called) and use it as a vehicle to get more kids involved in the club.
I believe that children are the future .....'"
Leigh seems to be doing exactly what I suggested above ...
www.leighcenturions.com/article.php?id=4621
Can't see any reason why we can't do this on a shoe-string?
Would sit really nicely with the good schools work we already do and would begin to develop a group of kids ready for the big move. |
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Quote: Fatboys Limb "I think we need to re-introduce the Junior Devils (or whatever the kids club uesd to be called) and use it as a vehicle to get more kids involved in the club.
I believe that children are the future .....'"
Leigh seems to be doing exactly what I suggested above ...
www.leighcenturions.com/article.php?id=4621
Can't see any reason why we can't do this on a shoe-string?
Would sit really nicely with the good schools work we already do and would begin to develop a group of kids ready for the big move. | |
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Me and are kid (TheButcher) putting the world two rights.
ERIC SHAW PREDICTION LEAGUE & PLAY OFFS WINNER 2013
Don't like it? Well Frack off then. Energy & progress for all.
Foe is our friend.
mitie mouse, Lancetodd, Marshy1, eccles star, Dantes Inferno, Philyourboots, biggunbrad, DAVE@CAS1990, RED LEAGUE, OzWelsh, Red-Devils-PAW, newgroundb4wakey
All blocked - Go ahead punk make my day.:11969.jpg |
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| I'm lead to understand there's some sort of big doo on down in London village today, i think the club are showing a lack of ambition by not getting a couple of free tickets tucked under the place mats for the buffet and finger food |
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