I think it's a bit of everything that has been mentioned:

- The paper’s editorial attitude to the game in the last 15 or so years.
- Insatiable appetite for football, crushing every other sport.
- Industry still in flux, shaping articles for online consumption, clickbait etc. (Daily Mail and Daily Telegraph fingered for this recently too.)
- Readability, reduced attention span, dual screens etc.
- Heavier leaning toward the wont of advertisers.
- Competing with the immediacy of social media.

Another thing, clubs are nowhere near as reliant on print media as they used to be. So they can be more guarded, or less forthcoming with information, than they used to be. So the newspaper is damned if it publishes nothing and damned when it has to manufacture something.

I cannot remember the quote ... it was from such as Beaverbrooke.
Simply put, he said a newspaper will not sell if it stuck to the truth and instructed, but would make a profit if it entertained instead of worrying about truth.