Quote Chico="Chico"On list of things that need sorting it is low, but this kind of thing i.e. brand association does matter to certain age groups (particularly younger teenage lads). As you say, hopefully this deal will see a wider variety of merch available.'"
Outsider looking in here, Under Armour is seriously trendy stuff at the moment, and as said, things like this do make a difference, go back a few years when Warrington did their deal with CCC, we sold loads of shirts in 07 as it was perceived to be a proper quality rugby shirt from a proper quality rugby shirt company, it was a good product as well, go forwards twelve months, the next shirt was that god awful swoop neck effort that looked a like a cape over the shoulder, again, sold tons of them, cos it was CCC and we were now sporting the template design they were using for international rugby teams and some football teams.
Contrast that to the e kit ISC put out for 2010, stickers falling off, completely wrong colours, sizing was off, and we were all expecting that as the other clubs that previously had ISC had nothing but bad things to say about them.