Quote: Red John "It depends who you're trying to attract. If you want to bring back the fair weather fans who only follow the club when we're winning, and who will possibly disappear again when we stop winning, then you need to provide them with a winning team. If you want to attract completely new people, then you need to offer tasters, like cheap tickets.'"
We have got more chance of attracting back lapsed fans who got tired of the grinding years of misery than of attracting completely new people who have not previously shown any interest in rugby league.
Fair weather fans may well disappear again if things turn sour but if we give them a couple of years of success we can quickly build up our hardcore from 3k to 5k. More so, how do we go about finding these completely new people to make sure cheap tickets only reach the right hands?
In reality the lines are a lot more blurred in terms of deciding who is a new fan and who is lapsed and any cheap tickets etc is just tinkering round the edges. We saw at the start of the year that when things looked rosy people start finding reasons to come as opposed to find reasons to stay away. The same will happen at the start of next year you'd hope but we need to sustain it.