Quote: Ave It! "I honestly don't think a 20% discount for season holders would make a jot of difference as I think most season ticket holders will go to the game anyway. '"
This is my point. There becomes a point where you're simply lowering the gate receipts rather than increasing the crowd. We had a cup game a few years go, I think it was against Warrington Wizards (but stand to be corrected) and the prices were heavily discounted (about a fiver), but barely a thousand turned up. I'd wager the ones who turned up would have still done so if that game was a tenner.
Quote: Ave It! "I think it’s a perception thing. Fans see the Challenge Cup as an added expense and question whether it’s worth it.'"
And that's what I think needs tackling. We (fans, clubs, RFL) need to promote the games as something the club has earned the right to play in (OK, that's tricky for the first round) and that are an exciting addition to the season, as opposed to being an added expense. If we have more fans that are interested in attending a mid-table mid-season league game than a knock out game against fairly evenly matched opposition then it's a concern. Coming back to your family of 4 example that would seemingly cost £36 admission - if the game appealed to them would they be that much more likely to turn up of it was £6 cheaper?