I think it should be viewed as the first chance saloon for the off-field staff to prove their worth.
There is the 999 Emergency Services to target and the management of multi-employee businesses where they can be persuaded to purchase season tickets and raffle them to their staff,perhaps giving the profits to a charity,or cater to those working alternate shifts and unable to attend all games/reward for hard work/acts for the benefit of others/employers.
Those businesses/Emergency Services people can perhaps have them delivered by a player(s) if available.
Get into the community and try not to give a guilt complex to the hardcore support.
That stated,if there is anything I can do to help...
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