Be fair though, the club will only order what it thinks it can sell in the space of this season. It's damned what ever it does in this case as the product has a short life span. Order too few and people complain when they are sold out, order too many and people complain the club has no money because they've just written off stock they can't sell.

Maybe the answer is to launch next seasons shirt mid way through this season, invite pre-orders from fans then buy to order, with a small percentage on top. make a big event of it at christmas and have some of the players hand deliver the shirts.

Yeah, which is seemingly always empty.

You comments on the red devil are also a bit silly. The badge is ours and should be something we're proud of, rather than hiding it away just because United have been using a devil for years.

Simple and effective merchandising is not hard to pull off. Salford could manage it easily.

I don't really have an issue with the devil - but why didn't the club go with that instead of the 'City Reds' for the branding.It should have been one or the other;or both,as you suggest.
Leeds went from Loiners to Rhinos.Warrrington from Wire to Wolves.Widnes from Chemics to Vikings.
Presumably to capture the interest/imagination of children,and thereafter the family market.It must have worked as they draw larger attendances and their club badges/logos/crests are easily recognised.
There is not a red devil on the shirts.I cannot be a walking advertising board when wearing a track suit with a small red devil on it.
Perhaps the club should make the decision now as to how it wants to go - with or without the red devil or with or without the 'Salford City Reds' logo.No other club seems to be holding onto it's history but have moved forward under one umbrella/all rowing in the same direction.
When that happens we may get some items in the shop we would all like to purchase at a price which will make the shop have more custom than the expensive Man City shops.
( I should point out that FCUM,Man City,and Lancs.Cricket Club all have one crest that supporters can relate to.)

The club missed the perfect oppertunity to rebrand before we moved to Barton. Had a new mascot in place, maybe a revamped badge all to coincide with a new stadium to play in. Easily could have made a big thing about new image and new stadium going hand in hand.

Lancs have two crests, the traditional red rose and the 'Lightning' logo for one day games. city sell a retro range with their old club crest on, and FC Utd have alternative merchandise with the more discreet 'FCUM' lettering for those who prefer that to the club crest. No harm in Salford giving people a choice between the devil and club crest.

Valid point - well presented.I have checked and,of course,you are correct.
Now if the new track suits had some lettering around the devil...