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In stadium today, Sale to have own shop to the right of Salford's. (opposite side of reception)
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| Quote middleman="middleman"I'm certain Sale Sharks won't hang around seizing their opportunity to flog theire merchandise , seem to remember for their Reebok game last season they were offering a Replica Shirt with their tickets'"
More comparisons to a club absorbing multi-million pound losses each season...
How do we stack up against those of similar financial stature? |
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| Quote Derek Smalls="Derek Smalls"I'm no retail expert, but the shop is crying out for baskets and baskets filled with cheaper items. I have two young boys, one of whom is becoming increasingly keen on watching Salford. Whenever I have taken him in the shop I pretty much have the choice of forking out £30-odd on a replica shirt or...well, nothing!
I worked for a few seasons years ago in the old Megastore at United and whilst I know they are on a completely different level to us, the fact was the club sold bucket loads of cheap items: posters, stationery, glasses, mugs, cheap t-shirts, babygrows, sticker sets, autograph books, boot bags, drawing pads, etc, etc. How hard can it be? Just mass produce something and put a crest on it!! Or a picture of the child friendly mascot - oh, hang on...
Most of us don't have much money to chuck about, but I'd happily give my son a couple of quid to spend in the club shop at every home game, and send him off to school with his new Reds butty box, drinks bottle, pencil, pens, etc.
May be the margin on these items isn't great - I don't know - but at least it's getting the stuff out in the schools. Believe it not, some kids are proud to be Salford fans and would show off their tat with pride - and you'd be amazed at how much interest other kids take in that sort of stuff.
Having tried to spend some money in the shop over the last 20-odd years no-one can tell me it's been tried and failed, cos we've never had anything other than shirts, scarves and mugs for sale!!'"
100% agree.The Saints club shop at the new Langtree Park has been doing great business.Speculate to accumulate ! |
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| I won't comment on Sale as I have no idea how they run their merchandising/ finances/ etc, and to be honest could not give two hoots.
But blow me, look at that photo of Wigan's shop. It looks almost identical in size to ours - but that is where the similarities appear to end! It is clearly [iwell [/istocked, with a [irange [/iof goods. Like I said, I am no merchandising expert, but if a member of the public with an interest in Wigan RL finds themself in that shop, they will more than likely [ispend money[/i.
Don't want to go on about the negatives while the club is going through what is a tough transitional spell, but this is so basic and fundamental to our club not just surviving, but growing it's brand in a (soon to be even more) crowded marketplace. Surely someone at the club has the knowledge and ability to put this right?!?  |
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...and if not, why not?
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| The folly lane online club shop [urlurlhttp://www.ragingbull.co.uk/Shop/Folly-Lane-ARLFC/383.aspx[/url
The Salford online club shop [urlhttp://reds.myshopify.com/collections/foundation-trust[/url
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| International Chairman | 3174 | Batley Bulldogs |
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| Feb 2002 | 23 years | |
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| Quote EX.SALF.UNI="EX.SALF.UNI"Quote EX.SALF.UNI="middleman"I'm certain Sale Sharks won't hang around seizing their opportunity to flog theire merchandise , seem to remember for their Reebok game last season they were offering a Replica Shirt with their tickets'"
More comparisons to a club absorbing multi-million pound losses each season...
How do we stack up against those of similar financial stature?'"
We're a Super League club in a New Stadium ,so we should be able to match merchandising efforts of our partner superleague clubs, We are trying to attract new supporters , and our site is down or exhibiting Cd's from 1995 & a year old Calender, Our New Club shop is isn't restocking shirts for young kids who are to be the future fanbase of our club,,,
As for the Sale comment I wasn't praising them for the fiscal sobriety, just pointing out there aggressive marketing but you knew that already . |
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| International Chairman | 4918 | Batley Bulldogs |
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| Feb 2002 | 23 years | |
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| it is one thing to tell teh club to purchase loads of merchandising but we live hand to mouth.
Look at the games, Bradford, Leeds, Wigan fans all buy shirts in huge numbers as well as season tickets. We traditionally aren't great at buying in to the club image.
How many people on here regularily buy club branded stuff?
Maybe if the club was given a list of orders for items they might be more willing to splash the cash.
Ask Rob how hard was it to sell T shirts for Forever Reds.
I think the hats Shirl and Alan did were the easiest to shift. And the club then lifted the design  |
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| Feb 2003 | 22 years | |
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| Quote middleman="middleman"We're a Super League club in a New Stadium, so we should be able to match merchandising efforts of our partner superleague clubs.'"
If Wigan make more money on coasters than we do on replica shirts, I wouldn't be a fat lot surprised but let's not pretend it's because of the shop layout.
Quote middleman="middleman"We are trying to attract new supporters , and our site is down or exhibiting Cd's from 1995 & a year old Calender, Our New Club shop is isn't restocking shirts for young kids who are to be the future fanbase of our club'"
The online shop is bobbins and I agree with others - a holding page would be a classier solution to what's there.
I'd imagine the limited quantity of shirts is an insight into how precious every penny is at the club at the moment. Without knowing what a fresh batch costs, we've no idea if re-stocking is a good idea or not.
Quote middleman="middleman"As for the Sale comment I wasn't praising them for the fiscal sobriety, just pointing out there aggressive marketing but you knew that already .'"
Aggressive, cost-heavy, loss-making marketing. We've got so much to learn. |
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| Moderator | 7498 | Batley Bulldogs |
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| Feb 2002 | 23 years | |
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| Aug 2017 | Oct 2016 | LINK |
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| Quote EX.SALF.UNI="EX.SALF.UNI"Without knowing what a fresh batch costs, we've no idea if re-stocking is a good idea or not.'"
Really heavy, I heard. |
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