Quote: RED1 "Now I think marketing could be better at the club but I have just read this on clubs facebook page (its in response to someone asking if theres any leaflets he can give out)
[i'Adam, this is happening in January on a big scale. We do not have an unlimited budget and the simple fact is enough people do not go from 'not going at all' to 'spending £200 on a season ticket' simply because they receive a leaflet to make the return on investment even close to justifiable, new stadium or not. We would spend many times more than we could expect to bring in as revenue and the club does not have money to risk. We would love to have a significant marketing budget but we don't at the moment. Every penny has to count. Pretty much any and all money that the club has is spent on the team, and any marketing spend has to be almost guaranteed to work to be approved. The goal now is to get people to the stadium to watch a game and then grow their interest from there - to retain the kind of people who came to The Willows once and were turned off. Something which, in theory, will be made easier by operating out of a better facility. Season ticket marketing spend has been targetted (and gone well) on the people who we know have at least a passing interest in the club already - to be blunt, the club cannot afford the random, scattergun approach you are calling for, and to be frank, knows that it will cost more than it brings in. Simple as that. Appreciate the passion rallying cry though. Good stuff.'[/i
I actually agree with the club on this...having worked in marketing a couple of years...radnom leaflet drops wont make people buy a season ticket....we need to get them to come to one game and then gbuild from there. In which case, if thats our strategy, january is the perfect time to promote games as if they did it now people would forget between now and feb when we play cas. sounds like more marketing will happen in Jan which should be good and lets not forget, our marketing team got 10,000 to the willows for last game......I say judge them after the first couple of games.......lets see what they can do.'"
At last some info on what they are planning,fair enough,thats all i wanted to know,now i`ll start looking on getting a season ticket again.
