Quote: Starbug "Marketing is an extremely long term plan , it has to be a five , then ten year initiative , but unfortunatly sports clubs rarely look any further than the upcoming season , long term in RL is 4 weeks , not 4 years , quite often things are tried and quickly discarded because the results don't happen overnight
For every 1 new fan the club brings in , the club will see around £ 10,000 in revenue over the life of that fan , that is how it has to be viewed , instead the club expects to get 10,000 all at once '"
Agree with you about the long term aspect and that is the way all teams should be thinking. The club is right to think short term though to maximise revenue as we don't have the fanbase to support long term plans. I'd suspect our conversion rate of turning short term/occasional fans into long term ones is very low, simply because what is on the pitch isn't worth the effort
, mind you before that I was accused of being female, not sure what that added to the argument?
