Quote: The Boy TC "I'd like our shirts to have 2-season lifespans - shouldn't be too difficult to get sponsors to tie in to 2 years and maybe more would buy a shirt or both if they knew it would be worn for 2 seasons.
You could alternate when new shirts are released so there will be some new sales each off-season (e.g. new home for seasons 2012/3, new away for 2013/4, new home for 2014/5, etc)'"
I reckon this would only happen if regulated by the RFL, and it should be. It's probably the only reason why football clubs use this pattern too. Advertising on shirts should also be regulated more thoroughly that it is at present.