Getting back on topic: lessons to learn from Juventus. In 1990. the ‘Old Lady’ moved into the Stadio Delle Alpi — a brand spanking new 70,000 capacity stadium built for Italia ’90. The supporters hated it. Why? Because:
Quote BBC="BBC"Fans labelled the ground ‘soulless’, blaming its location, on the outskirts of the city, and poor visibility of the pitch from some parts of the ground.'"
As a result, average crowds of 50,000 in 1991 dwindled:
Quote BBC="BBC"Despite Juventus winning Italy’s Serie A title in both 2005 and 2006, attendances often failed to reach 30,000.'"
In 2006, Juventus (and Torino) put the abandoned sign up and moved to the 27,500 seater Stadio Olimpico (not the one in Rome, obviously), a newish facility built on the site of their old ground, the Stadio Comunale. Juventus have played there ever since. But the fans still aren’t happy:
Quote BBC="BBC"The Stadio Olimpico is also considered a disappointment, sporting a scaled-back capacity with which both squatters Juve and permanent residents Torino are said to be unhappy.'"
So [url=http://news.bbc.co.uk/sport1/hi/football/europe/7740470.stmJuve are building their own ground[/url — costing £90m — on the site of the Stadio Delle Alpi: a 40,000 seater, [isans [/irunning track and therefore tighter to the pitch.
Quote BBC="BBC"The Juventus president hailed the plans as "a source of great pride". Giovanni Cobolli Gigli said: ‘Juventus is the first club in Italy to have a stadium all its own.’ Fans at the new stadium will sit so close to the action and will be able "to hear players' voices". '"
Lesson: If you’re building a new stadium on the outskirts of the city, make sure the fans warm to it. Otherwise, even championships won’t pack them in.