Not to mention Joey Barton he loves Rugby League................ Rio Ferdinand Stuart Pearce

I am but a simple man

Love the advert

and

Love Johnny Vegas

It's an advert that will appeal to already die-hard RL fans. The content is awful. From getting a shouty fat northerner to wail at the camera, to slagging-off other sports, and taking a pop at RU. Talk about an advert with a chip on its shoulder...

Would a company advertising RU get a toff to laugh at the peasants who play RL? No it wouldn't. Why do we get the worst advertising even though we have a fantastic product?

Well, it's done now. Next year there'll be a different ad to moan about. I've yet to see it but surely it can't be any more cringeworthy than the wiggins one?

Pretty awful advert.

What the makers of such an advert have to realise is that Superleague and Rugby League in general is a brand, and it's a brand that we want new/bigger spending sponsors to back, other broadcasters to look into & new fans to be interested in.

Brand image is so important, and a crap advert of a Northerner shouting at a camera & deriding other sports, is going to do absolutely nothing for the image of the game, it reinforces negative stereotypes in fact. Why would a top sponsor want their brand associated with that?

This.

The whole point of it is to stand out from the crowd, a passing fan seeing a generic one showing tries and skills etc, would probably just assume it was 6 nations or carry on doing what they are doing during the ad break. As soon as Johnny Vegas starts ranting, its immediately something different and they might take more notice, it is pretty funny in its own way.

Not every piece of marketing has to be aimed at potential new viewers, yes they should be some but you should also do a fair share aimed at a current area of your fan base.

Not every advert has to be for some guy down south who hasn't seen RL before.

Who said it did?

none should be exclusionary. That's the problem. You can advertise to the RL heartlands without excluding everyone else.

the idea it has to be for fat northerners or southern toffs is idiotic for many reasons, not least there are northerners who aren't fat, southerners who aren't toffs and there is no reason the ad couldn't aim for everyone.

The last time I checked, despite being 'a fat, northern, thick, working class' fella, Johnny Vegas is not only popular in the North.
And the players in the video certainly don't look fat...
I think it's good - a well known, well liked celebrity talking about what's good about our game and having a few light hearted jabs at other sports to show why he thinks ours is better... why not....
As others have said, something that definitely would have improved it would have been to include some footage - when he's talking about not being soft, follow it with a clip of some monster hits, bloodied heads etc, when he's talking about the passion, some loud crowd footage and a try being scored, athletisim, some in game footage, or one of the wonder 'superman' tries in the corner etc etc just to bring his words to life.

why wouldn't sky create an advert with Johnny Vegas? He's the perfect analogy for our sport. Years ago was prime time , now has ended up in obscurity! Well played sky

Regards

King James

Preaching to the converted on Sky IMO. We need adverts on national TV.

It's been the advert on a few of the you tube videos that I've watched lately, but then again who watches all of those ad's and doesn't click to 'skip ad' after 10 secs