Correct, it was Jungle.com who went bust. It kind of goes with them being tigers so I assume that's why they stuck with it over just 'Wheldon road'

I thought Jungle became Amazon?

A logical assumption but they were bought by Argos apparently

It was technically bought by GUS (Great Universal Stores) in 2000 who also own Argos and then rolled up with Argos in 2002.
But yes they are now trading in the same entity called Argos.

In the end it's cash. Its the one thing our game lacks. They can call LP the durex arena for all I care, so long as they pay huge wads of cash. It's been done before, although Cas might get into the top 20 now. uk.eurosport.yahoo.com/blogs/the ... -1034.html I think 16 plays to the child in me. Middelfart Stadium - Middlefart, Denmark 6 appeals on the same level.

In the end it's cash. Its the one thing our game lacks. They can call LP the durex arena for all I care, so long as they pay huge wads of cash. It's been done before, although Cas might get into the top 20 now. uk.eurosport.yahoo.com/blogs/the ... -1034.html I think 16 plays to the child in me. Middelfart Stadium - Middlefart, Denmark 6 appeals on the same level.

Number 20 was definitely the best in that list!

Couldn't care less what the stadium name is.

It's money. Money the game badly needs and money the club needs to run.

That's why we've never been in admin, never failed to pay players' wages and don't owe money to HMRC.

HTH.

Okay, I'll say it...

Money can go walk for all the tradition and heritage ed down the toilet. Why not change the name of the club for a sponsor or incorporate a sponsor into the name of the team? What would be the difference?

Some things were once sacrosanct, then along came nihilism.

Agree. Castleford dragging the sport down the toilet once again for the sake of a few quid because they can't generate funds any other way. Utterly embarrassing but then all so amusing at the same time

'Price of everything, value of nothing...'

Stadium naming rights are now a part of professional sport, but any business such as Cas need to consider the value impact of any partnerships entered into. Its possible and likely that the income from the deal will outweigh any lost revenue from fans or other sponsors staying away because the name is ridiculous, however I think it is also likely that this deal devalues the quality of the Cas brand. It paints them as desperate for cash, willing to sell out and make themselves sound ridiculous for the sake of a quick buck. In other words it devalues the brand. Short term gain, long term loss. If we advertise the fact we're that desperate for money what impression does that give of our game?

Correct.
You really can't win on this forum at times!

The Haliwell Jones is a BMW dealership, the name sounds good though.

Are you seriously suggesting that, amongst the various considerations made by supporters before committing to a match ticket, that the name of the stadium is going to be a deciding factor in the decision of whether or not to attend a game?

In the words of Muhammad Ali - "you cannot be serious.."