This was needed last year or the year before IMO. The team have just lost 12 games in a row and will probably lose to us as well.

Easy to say that in hindsight, what's important is that they've taken the initiative for next season.
New decade, new coach, the timing just seems right. Hopefully we can reach the 10k mark and have a decent season in 2011.

New marketing emphasis too, with a new Marketing Director with lots of previous, and a CEO now on the board with a marketing background. And you just started to see the results of that in today's announcement.

We'll get there, if the reaction I heard today is anything to go by. Its designed to induce the stayaways back (for £60, they'd be mad to continue to stay away) and the walk-ins to sign up for membership and get the whole season for the price of a handful of walk-ins.

great idea and i really hope it comes off

Good luck to you, i'm less sceptical. Think they will easily get 10k

Great work imo, there's plenty of people who wouldn't be buying a season ticket but will now.


Hey - if you know 3 other supporters of other SL clubs why not club together?

£18 entrance each could be cut to £15

Brilliant idea from Bradford.
IF they hit the 10k mark, then that's 600k in the bank before a ball is kicked in anger........and they can concentrate on the residuals (beer/food/replicas etc....) Bradford have got a lot of stick for their crowds of late, but efforts like this are to be applauded.

The pledge is a brilliant idea.

I hope they pull it off.

I`m surprised that some of the clubs in the danger zone licensing wise haven't tried this.

Will this not cost the club money in the long run? It's a stonking idea to get the crowds in I just question whether it is sustainable.

If they do nothing, and the crowds continue to drop, then the club definately wont be sustainable, so they may aswell give it a go. I applaud them for trying something different..its a shame to see whats become of the once mighty bulls, i really hope it works.

I hope it works. Our games against the Bulls used to be ruddy brilliant when they were up there with us. Still pretty good now but I go into a Bulls game expecting us to win when before I would go in hoping we could just compete.

I only say what I said because the drop is quite significant. I think someone stated that it's £18 to get in to Odsal and these season tickets work out at an equivalent of just under £5 a game. That's a big drop off from your half interested spectator who takes in maybe 6 or 7 home games a season.

Ian Lenegan stated that the average revenue from the range of tickets on offer at Quins RL in 2005 was £9.85. Tickets ranged from £25 to £10 that season with ST's from £120 to £350.

Bradford have had 100,000 walk through the gates this year......and if you apply Ian Lenegans calculations, then that's about a million quid
IF Bradford pull this off, then to get the other £400k, they would need 40,000 AWAY fans or Walk-ups over the 13 games at Odslum next year. In addition, if they do sell these 10,000 tickets, they will have a 30% increase in attendances on 2010 and that's 30,000 extra opportunities to sell beer, food, shirts etc.......
Lastly....and again, if they sell these 10,000 tickets..........I would think they might save a few bob on marketing costs in 2011 as well.

Good luck to them

Widnes have also had their marketing caps on of late. At our last home game there were flyers handed out stating that earlybird season tickets are to be frozen at £156 and anybody taking up the offer for next season can take up the same offer for 2012 should we get in Super League.

Nowhere near as good value as Bradfords (maybe a sign of serious problems at Odsal)? offer but credit is due nonetheless.

great idea if they can make up the income shortfall through other income streams.

well done bulls. why wont they hit it, they had something like 8000 ST a few years back

and cheap as chips

lock in 10,000 + ST holders then with walk up and away fans and its back at 15,000 again