Quote Bilko="Bilko"................Sky are doing all the production for their football coverage and also encouraging Sky customers to subscribe to the channel.'"
which essentially is against the EU directive on contract monopolies, SKY will be marketing it, producing it, getting it to air and even collecting the money

, what a joke.
Even large companies will struggle to bankroll this business model, £100m+ losses per year will need some serious turning around at a time of alledged recession and bad consumer vibes.
As for subscriptions, well, who is going to sign up to any lengthy monthly contract after the last round of burnt fingers, Sky have always relied on subsidised boxes to tie people into 12 month contracts, ESPN have got no carrots to offer so this ain't going to happen..................
I'd really like to see ESPN succeed in being a genuine SKY competitor but there's nothing i can see that will make this last any longer than this time next year, especially as this is when their crown-jewel Premier League Football allocation gets halved.....
i hope i'm wrong