Nope Bradford council own odsal. The naming rights are covered by our lease with the RFL.

Are you saying that your real name is actually Durham Giant? If so either you were very unlucky or your parents were very uninspired in their choice of names for their baby.
For a start, it's not HIM, it's Him and its a Cannonball Run reference, but only a complete idiot wouldn't understand that.

Ahhh, the inimitable Dom DeLuise as [i"Captain Chaos"[/i

It's worth watching the film for the outakes alone.

There was a time when sponsors of RL were attracted to the sport as a marketing tool in order to target C1/C2 and D demographics.

May I take this opportunity to congratulate Super League on relegating the sport to a level of sponsorship where the target demographic is 'E'.

Completely missed the point of my post there. Lovely stuff.

I don't take a single penny off the state, not that its any of your business. And yes, there are thousands of scroungers who falsely claim disability benefits when there is nothing wrong with them. I'm not sure what relevance that has to anything though.

The "preying on people who are desperate" argument is one that I don't really buy on this one. If you are genuinely "desperate", then you'll look for the money you need from any source necessary - legal or otherwise.

On that basis, is it preferable for people who are hell bent on borrowing what they need to borrow from 'Dodgy Den's Kneecappers' or from an FSA regulated and licensed lender?

In an ideal world, there would be no need for these types of 'sub prime' lenders but that is an issue that goes far beyond Rugby League and Bradford Bulls - It's an issue that starts with financial education, industry regulation and a change in consumer culture towards debt. Changing the name of Odsal doesn't change any of that.

And looking at some of Provident's APRs, they don't seem that much worse than various leading banks who charge fees in the region of £40 for a £10 unauthorised overdraft. Would this debate be raging if Bradford had attracted Barclay's, Standard Chartered or RBS?

I actually don't think it's that big a deal.....it's 20% of the size that Sarries got for exactly the same offering, shirts and stadium.

Puzzles me when RL clubs and the comp itself struggle to find sponsors...the product itself is family friendly and reasonably priced, gets very good TV ratings and next year will be in the limelight with the RLWC.

www.bbc.co.uk/iplayer/episode/b0 ... _Doorstep/ this is the BBC documentary about Bradfords new sponsor.

www.bbc.co.uk/iplayer/episode/b0 ... _Doorstep/ this is the BBC documentary about Bradfords new sponsor.

It's amazes me what some so called RL fans will accept and defend if it suits there agenda. These people are crooks and anyone who can't see that is in utter denial.

As for Bradford taking the money, why not - at least it's better than pinching it off their own fans.

FSA and Regulated, now there is a contradiction in terms if ever there was!

But the point stands. If someone is desperate enough to need to use a doorstep or payday lender, they'll go to whatever lengths necessary to get the money they need. In that situation, surely it is better for someone to use a licenced, approved lender rather than the tattooed skinhead with the baseball bat in the boot of his car?

Ban the likes of Provident and Wonga all you like, but you've got the small matter of what to do with their customers.

When you see the kind of reaction to sponsors shown in this thread?

Seek power, William. Then, you can prohibit the underclasses from borrowing money, and get your wish that they not be attracted to, or permitted to attend, sporting events.

God forbid that the hoi polloi should be allowed in Odsal to taint your air, eh? No sir, we don't want to attract the likes of them. Keep the buggers down, what?

It was much better last year when we were "targeting C1/C2 and D demographics". Yes, I remember it well. Made a packet there, as I recall. Or we may have gone tits, can't remember which.

Fookin snob poseur.