Since when has RL been linked to Bingo (or MUFC to paint) to need a partner? Happy with the money but this "official ..... partner" is just ridiculous. Official kit partner, or ball partner or whatever ok, but bingo? Really?

I'm going for Cathedral City as official cheese partner next

And online, to the tune of about 600 million quid a year; your view of the industry appears to be based on 1970's sitcoms and crashingly obvious southern snobbery.

Meanwhile, back in the real world, for all their failings the RFL have just persuaded a cash rich global company to invest in RL - fair play.

Would you not prefer a Vodafone, O2, or similar rather than an online Bingo company! I suppose it could have been worse and been a camp site company in North Wales or Cleethorpes

Maybe if we become a national sport in the future we may attract this type of sponsor- But for now lets be happy with what Woody has brought home.

It's interesting that Stobart have just announced they have pulled out of transporting refrigerated goods. Wasn't it the refrigerated trucks that supported the Superleague images as they were the ones with the rigid sides? I wonder how much Stobart's own financial position influenced the end of the arrangement?

Good to hear that we finally have some sponsorship news. Hopefully Foxy will promote us a bit as well given that this has been announced as a partnership. When Saints announce a partnership it usually means there is a bit of mutual promotion, albeit fairly limited normally.

I've got nothing against online bingo - I don't play it and I sincerely hope my wife doesn't, but I won't sniff at a company that has a 13% market share of a business worth £600 million per year, and neither would you if you had any sense.

Feel free to hold out for the Fortnum and Mason Super League, but I wouldn't hold your breath.

Really bad image, the game deserves much better and is looking cheap and vanishing in stature year on year.

On the plus side we could call Eddie + Stevo...two little ducks or two fat ladies.

Yeah I agree.



By the way, are Stones Bitter still going these days?

People seem to be knocking this without looking at the credentials of the company. Yes they're a bingo company and some people may think that looks tacky, however, they have a massive audience as the largest online bingo site.

All it means is that there will be a few advertising hoardings and perhaps an advert associated with the games. It's not like it's being re branded the 'Foxy Bingo Super League'.

Each to their own, but I for one would much rather have the list of sponsors and partners the RFU has compared to the RFL...02 Pay 5 million a year for a shirt sponsorship deal on a shirt worn about 9 times a year....Stobbart paid nothing last year for SL, Aviva 5 pay million a year, BMW, RBS, Guinness, Marriot, QBE etc...compared to Heinz Big Soup, Foxy Bingo, IRN BRU, with only Gillette bucking the trend and they only paid 30k for naming rights to the last 4 nations AND shirt sponsorship up to 2014.


BTW...Heineken claim to have spent 100 million in 20 years of Rugby Sponsorship...I doubt stones bitter could compete

Only in Sheffield.

Not even kidding.

I'm sure the ridicule and loathing repeatedly heaped upon those businesses who bother to become involved in the game is a great benefit. The RFL make mistakes, but the game's large number of f[ie[/ickwit fans are even more responsible for holding it back.

I feel embarrassed for the game that we cannot procure a well known brand global company to sponsor and "shop window" our sport.
The RFL and its marketing strategy and sponsor links when you think can,t get any worse always seem to manage to widen the gap between our other competitive sports.
We lost 2 sponsors last year and lost millions in sports funding, as I said earlier the game deserves so much more........embarrassing.

yep 74,000 people regularly go to Old Trafford watch it dry.

the Irony for me , Today RFL lands a Bingo Partner , and the RFU announce RBS's extention to the 6 nations Rah rah deal worth 44M over 4 years.. sums it up really continents away from NRL's sponsorship power , worlds away from RFU.s .
rlRBS Lands 44m Six Nations Dealrl

Why are you so embarrassed? When did RL ever have such a global company on board?