Quote starbug="starbug"I forgot to put these ' ' around ' work ''"
cheeky monkey
Quote starbug="J O N N Y"isnt that the problem tho? '"
What problem?
When done properly, Viral is genius. [urlhttp://www.youtube.com/watch?v=owGykVbfgUE[/url
Took Old Spice to the No1 brand in the USA and made a star of the actor.......
Quote starbug="J O N N Y"the third link is merely a parody of the second link. '"
....
well spotted

It still has 434,000+ views....compared to the 50k for Bon Jovi/NRL.....
Quote starbug="J O N N Y"what do any of the clubs in England, at any level, have to use as a foundation for their marketing?'"
The trick is to think "outside" the sport......even a parody of Northerners would get attention even though it's a cliche.....something that starts with the Hovis ad music, 2 old guys chatting over their ale talking about the "good old days".....flick to sepia film footage of mines, black pudding etc......and then flips to OT, Packed to the rafters with big hits and fast rugby...........then back to the 2 guys in the pub looking stunned. Get the guys friom the fast show to do it.....post it on youtube and see what happens.
This pile of tripe has gone past 100k in a day FFS.... [urlhttp://www.youtube.com/watch?v=2ICVXftJu0M[/url
Quote starbug="J O N N Y"when harlequins were restructured etc last year, one of the commitments they wanted from the RFL was assistance in marketing RL, rather than Quins themselves having to bear that burden.'"
....haven't seen or heard much in the way of support as yet.....Couple of ads in METRO which IMO was lazy is all so far.......
The thing with viral, like this rebecca black scenario....you never can be sure it will work, but as I said at the top of this post...if you get it right, it can be brilliant!