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| Quote bramleyrhino="bramleyrhino"I'm not comparing anyone to Leeds. You did that by yourself.
What I am saying is that is wrong of Carter (or any other chairman, CEO or owner) to use the structure as an excuse for his clubs commercial success (or lack of).
When you can't even rank in Google for the thing that you publicly claim you're struggling to sell, it's an indication of how hard you're trying to sell it.'"
Although you are quoting Carter for using the structure as "an excuse" for his commercial success, he's probably bang on the money.
Whatever you think of the guy, he certainly knows where every penny is made or lost at Wakefield and if he says the structure is harming the clubs commercial income, I suggest that he's right.
Could Trinity do more, undoubtedly but, he is still right and when you look at the Super 8's, particularly this season, it's a pretty tough sell for the clubs in 5th - 8th and without checking all attendances, it isn't just Wakefield that are losing out, hence the new format.
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| Quote bramleyrhino="bramleyrhino"I'm not comparing anyone to Leeds. You did that by yourself.
What I am saying is that is wrong of Carter (or any other chairman, CEO or owner) to use the structure as an excuse for his clubs commercial success (or lack of).
When you can't even rank in Google for the thing that you publicly claim you're struggling to sell, it's an indication of how hard you're trying to sell it.'"
Whether indirectly or not there are mentions of both in particular during the course of this year when you go on about marketing a club. Like I said, you continually pull Trinity up but hardly a mention of other better financed and stadia clubs are brought up, so what am I supposed to take from that? how do you think it comes across over the past year or more?
Do you know how many staff Trinity has at its disposal, especially compared to Leeds or Wigan? it's literally just a handful of non-RL backroom staff to do everything at the Club.
I completely acknowledge that Trinity and most other RL teams need to improve this side of their business and make sure things you pointed out, like being top on the Google index for relative parts of the clubs they want to sell is a start, but it's not as if it Hospitality isn't relatively well advertised, it just happens not to index well on a Google search for whatever reason.
It just seems to me that Trinity is a very easy target for Leeds fans especially for whatever reason and a few posters go out of their way to pull them up when they could quite easily pull up several other Clubs but never really do.
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| Quote wrencat1873="wrencat1873"Although you are quoting Carter for using the structure as "an excuse" for his commercial success, he's probably bang on the money.
Whatever you think of the guy, [uhe certainly knows where every penny is made or lost at Wakefield[/u and if he says the structure is harming the clubs commercial income, I suggest that he's right.
Could Trinity do more, undoubtedly but, he is still right and when you look at the Super 8's, particularly this season, it's a pretty tough sell for the clubs in 5th - 8th and without checking all attendances, it isn't just Wakefield that are losing out, hence the new format.'"
He certainly does and it's probably the reason why the other SL owners all got him to analyze what money RL was getting, when this process started months ago and whether we were getting value for money for it and if it was being used in the best way possible etc.
He talked about it on RL on RY or proper sport or whatever it's called nowadays a couple of times earlier thisn season and got quissed by Caplan etc about it.
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| Quote wrencat1873="wrencat1873"Although you are quoting Carter for using the structure as "an excuse" for his commercial success, he's probably bang on the money.
Whatever you think of the guy, he certainly knows where every penny is made or lost at Wakefield and if he says the structure is harming the clubs commercial income, I suggest that he's right.
Could Trinity do more, undoubtedly but, he is still right and when you look at the Super 8's, particularly this season, it's a pretty tough sell for the clubs in 5th - 8th and without checking all attendances, it isn't just Wakefield that are losing out, hence the new format.'"
Carter is undoubtedly good at what he does. If you want a bean counter, he's your man. But going back to my original point, as an accountant he should know as well as anyone that correlation is not causation.
If we could say with certainty that Wakefield's hospitality offering was still relevant to the needs of the market, that it was attractive to clients and if the club were selling it as hard as they can through modern and relevant sales channels, he'd be speaking from a position of strength in claiming that the S8s are the reason he can't sell them.
But a very quick Google search shows that isn't the case. It's therefore only right that his claims get called out.
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| Quote Shifty Cat="Shifty Cat"Whether indirectly or not there are mentions of both in particular during the course of this year when you go on about marketing a club. Like I said, you continually pull Trinity up but hardly a mention of other better financed and stadia clubs are brought up, so what am I supposed to take from that? how do you think it comes across over the past year or more?
Do you know how many staff Trinity has at its disposal, especially compared to Leeds or Wigan? it's literally just a handful of non-RL backroom staff to do everything at the Club.
I completely acknowledge that Trinity and most other RL teams need to improve this side of their business and make sure things you pointed out, like being top on the Google index for relative parts of the clubs they want to sell is a start, but it's not as if it Hospitality isn't relatively well advertised, it just happens not to index well on a Google search for whatever reason.
It just seems to me that Trinity is a very easy target for Leeds fans especially for whatever reason and a few posters go out of their way to pull them up when they could quite easily pull up several other Clubs but never really do.'"
I will more than happily call out Leeds or any other club, but Gary Hetherington is not publicly on record as saying that the league structure is the reason why parts of his business are not performing. Far from it. Carter, on the other hand, is one of the more vocal of a group that is.
As for the number of staff at Wakefield, I've no idea who works there but I do know that in both sport and various other lines of business, small marketing teams with small budgets achieve a hell of a lot more than most RL clubs seem to. Things like basic SEO, digital marketing and ecommerce and eCRM (something a Wakefield fan called out on here) are all things that do not néed big teams of marketing experts with a massive budget.
All RL clubs, Wakefield and Leeds included, have to decide whether they see the development and marketing of their product as a cost or an investment. If they decide the former, that's up to them, but nobody show owe then any sympathy for the consequences of that and they should not be blaming others for things that they should be getting right.
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| Quote bramleyrhino="bramleyrhino"I will more than happily call out Leeds or any other club, but Gary Hetherington is not publicly on record as saying that the league structure is the reason why parts of his business are not performing. Far from it. Carter, on the other hand, is one of the more vocal of a group that is.
As for the number of staff at Wakefield, I've no idea who works there but I do know that in both sport and various other lines of business, small marketing teams with small budgets achieve a hell of a lot more than most RL clubs seem to. Things like basic SEO, digital marketing and ecommerce and eCRM (something a Wakefield fan called out on here) are all things that do not néed big teams of marketing experts with a massive budget.
All RL clubs, Wakefield and Leeds included, have to decide whether they see the development and marketing of their product as a cost or an investment. If they decide the former, that's up to them, but nobody show owe then any sympathy for the consequences of that and they should not be blaming others for things that they should be getting right.'"
Is that because the super 8 format was championed by Hetherington. I'm having a pint to celebrate his loss.
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| Quote Lost in Leeds="Lost in Leeds"Is that because the super 8 format was championed by Hetherington. I'm having a pint to celebrate his loss.'"
And voted for by many others. Despite common folklore, GH had no more influence than any other SL chairman. He had one vote, the same as the other 11.
And as far as his comments on other clubs using the eights as an excuse, I have a strong feeling that he won't be proved wrong.
Like Elstone says, the pressure is on now. Any club that is still playing in front of poor sub-5k gates, or has to resort to raffling off sponsorships as if they're a bag of meat at the working men's club next season only has themselves to blame.
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| Quote bramleyrhino="bramleyrhino"And voted for by many others. Despite common folklore, GH had no more influence than any other SL chairman. He had one vote, the same as the other 11.
And as far as his comments on other clubs using the eights as an excuse, I have a strong feeling that he won't be proved wrong.
Like Elstone says, the pressure is on now. Any club that is still playing in front of mickey poor sub-5k gates, or has to resort to raffling off sponsorships as if they're a bag of meat at the working men's club next season only has themselves to blame.'"
What is Leeds average attendance in relation to the population of Leeds? Less than Wakefield isn’t it? Utterly embarassing and no wonder Hatherington is treated with utter contempt by everyone else
Regards
King James
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| Quote Lebron James="Lebron James"What is Leeds average attendance in relation to the population of Leeds? Less than Wakefield isn’t it? Utterly embarassing and no wonder Hatherington is treated with utter contempt by everyone else
Regards
King James'"
I fail to see how that's relevant to this discussion but anyway, have at it.
I think Leeds can and should be doing more in key areas. However, it's probably something that the club is addressing given that it recently recruited / advertised for a marketing manager focused on new fan acquisition. Instead of blaming the structure, the club is proactively addressing the issue. That's the big difference here.
But let's not pretend that population size isn't a red herring, because you know it is. The population of Leeds is much more transient than other parts of RL land (how many students / professionals move from elsewhere in the country to study or take up work opportunities in Castleford or Wigan?) and the Leeds leisure market is much more competitive - there are lots of things you can do in Leeds on a Friday night for £30.
Like I said, Leeds aren't beyond criticism - not least this season - but instead of blaming others for their problems, they're being proactive about addressing them.
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Club Coach | 3169 | No Team Selected |
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| Quote Lebron James="Lebron James"What is Leeds average attendance in relation to the population of Leeds? Less than Wakefield isn’t it? Utterly embarassing and no wonder Hatherington is treated with utter contempt by everyone else
Regards
King James'"
Isn't Wakey the biggest city without a football team ergo the rugby team have a monopoly on the populace if we're sticking to this "everyone within the city should be at the game" nonsense? BTW I don't live in Leeds, am I still allowed? 
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| Quote bramleyrhino="bramleyrhino"And voted for by many others. Despite common folklore, GH had no more influence than any other SL chairman. He had one vote, the same as the other 11.
And as far as his comments on other clubs using the eights as an excuse, I have a strong feeling that he won't be proved wrong.
Like Elstone says, the pressure is on now. Any club that is still playing in front of mickey poor sub-5k gates, or has to resort to raffling off sponsorships as if they're a bag of meat at the working men's club next season only has themselves to blame.'"
Elstone can say what he wants , who will be replacing any of these ' under performing ' clubs ?
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