Quote: Judder Man "The RFL are targeting "sub brand", probably because they are not capable of getting deals directly with the parent company as a sponsor.
We haveBwin, Heinz and Carlsberg carries more profile image.
Our leaders did a similar thing a couple of years ago, announcing the Daily Mirror as our media arm for rugby league, the other nationals started reducing column inches after that.
The positive thing is that we are I hope getting decent sponsorship money, but someone down the line "image profile" is going to suffer and the game will have no value to attract big money sponsors who can inject a lot more money into the game.
Do you think we will get to know the true value of these sponsorship deals, or will it be a Woody projected one.'"
I have heard its 800k over two years in Cash and kind.
