Your judgement is wrong. Look at how many people watch Big Brother.

So what was BB branded as before ?

Point taken but you must see the link between what's in a toilet bowl and Big Brother type TV.

Oh I don't disagree French , so what you really mean is people will watch anything , if you can convince them it's interesting enough , so how do you do that ?

Marketing

I prefer "You can't polish a Turd, but you can roll it in glitter"

Did the Broncos not leave a mountain of debt when they changed to Quins? Could it not cause them problems?

Think plain and simple London Rugby League should be the name so there is no doubt has to what game they are playing.

LONDON RL

The trouble there, is that London is effin huge. This is what some people on here don't grasp. London isn't a city like Leeds or Manchester. It's a collection of smaller towns that have been joined into one entity by urban sprawl. That's why you have so many football clubs in London. They all represent their own portion of London. I think that in itself has been one of the reasons the London club has failed to make an impact in terms of built up support. Well that and their gypsy nature of getting moved to new areas every couple of years.

Just to put that in perspective. From Fulham to Crystal Palace, that's a move of about 10 miles.
Their next move to Barnet Copthall is another 20 miles.
Then to The Valley, that's about 7 miles
Then to Twickenham Stoop which is about 17 miles.
Then back to The Valley, so that's another 17 miles back again
The out to Griffin Park, another 15 mile trip.
The finally back to The Stoop, which is only 5 miles or so.

So that's 91 miles give or take that the London club has had to cover in just the last 30 years. Or to put that another way, it's almost like moving Hull FC to Salford.

That they've held on to any fans is a testament to those fans and the club.

So stop moving then

The problem is they moved to the part of Greater London that is most immersed in Rugby Union

It’s like the RFU deciding to target growth in the North West and thinking Wigan would be the best place to start

So where in London should they base themselves ?

Well, I live in Shepherds Bush... that would be good

Seriously, I don’t know. What I do know is that the Harlequins RL brand is a tremendously difficult thing to market to the public of Richmond and Twickenham... as hard as it would be to market Wigan Warriors RU to the public in Wigan. I agree that stability is what the London RL brand needs but to be honest, I can’t see that being in Richmond

That's not the problem. Football is the King in London. As big as RU might be there, it's still behind football. What is needed is for the London club to have a settled period in a decent stadium with some decent marketing of the club and the game. The change back is probably a good thing for them as Quins is too much a RU club/brand. This way they get to showcase themselves as an individual entity rather just trying to ride another club's coat tails.

Means nothing to me , only time I have ever visited the capital is to watch either football or RL or travel through Heathrow

But it seems to me nobody has the answer , and I don't expect the interest in a London SL club to grow any bigger than it is , for the next 10/20 years , unless they find somebody to fund a massive marketing campaign , ie , millions and millions over many years