Quote JB Down Under="JB Down Under"Surely they have? The last RLWC was a massive improvement on previous ones.'"
Yep.
It's more than just looking at Union and doing what they do. For starters we can't do that. We don't have a Twickenham and we don't have a base in London and amongst a rich support base. We also don't have the media profile Union has and we certainly don't have the same sympathisers high up in media outlets and larger, richer, companies.
So we aren't starting from the same points and don't have the same capabilities or resources. That's not to say we can't learn from Union or can't do things better (we definitely can). But we could put the exact same people who market & run Union into League and they wouldn't have anywhere near the same impact.
What we CAN do is use the things from Union that would have an effect. The biggest change I think we need to make is to establish a regular international presence in London. Every time we play the Aussies or Kiwis over here there HAS to be at least one game in London. It's not a nice extra anymore, it HAS to happen. I'd then like to see all those who bought tickets outside the heartlands targeted with discounts and offers for other games and events in London or near where they live like other internationals, the Magic Weekend, Cup Final, Grand Final etc.
We also have to get some kind of regular international games every season. So that we know when they're going to happen. I understand we aren't going to get the Aussies and Kiwis coming over here every single year and they're even more unlikely to come mid-season. So we could setup a regular calendar with France and Wales. I'd suggest 2 Tests v France, 1 in England and 1 in France, and 1 game v Wales in England. (I'd also have Wales play France in France). That would give England 2 mid-season internationals every year in England. We'd know that they were definitely happening and we'd set the dates in the calendar so they always happened at the same time. Then everybody knows that every year we're playing France in early June etc etc.
Its not perfect but it's a start. And it gives France and Wales regular competitive games too.
And we have to realise that it isn't going to magically turn into Union-type highly attended internationals, we have to build over time. But if we never know if there's even going to be a game, never mind when and where, it'll never build. For instance I never even realised England were playing France before the NZ Test Series this year.
If we want to follow what Union has done then we have to do it our own way but we still HAVE to establish the international game as THE most important aspect of RL in this country, not an add-on to SL.