I'd be willing to take less money from someone willing to give more in the way of promotion to the game personally.

why dont we just drop 'superleague'. ive said it before and will say it again, its vague, its cheesy and extremely lame.
(insert sponsor here) ERL. it makes more sense, i believe it makes for easier brand recognition if you actually have the term 'Rugby League' in it and it also applies a degree of brand homogeneity with the only other pro league in the world, the NRL.

Certainly sounds like we are under selling ourselves, but could be a good time to profit from it with the increased audiences we have now. Hopefully someone that wont mind putting together advertising packages aswell, Guinness sounds like a perfect choice

The Guinness Extra Cold European Rugby League

get that man a pint.

And what would you call it in France?

Le European Rugby League

Or.... Les bonnes choses viennent à ceux qui attendent European Rugby League ....

As long as its not extra cold and the proper stuff.

How about "The Guinness of League Cup"

And also if we use Guinness bring back the surfer advert to promote the game in the Southern Hem more and get some of the younger players excited about it not just the ones who need a pension

my french is e, something about good things being retrieved for employees? best i can do

Anyone heard any more on this ? possible interested parties ? expansion etc ...?