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Quote: Odem "The advert should have shown Sam busting through against Hull. Burrow darting through in the GF. Danny Brough tearing saints to bits, and then Ryan Hall try at Wire in the play-offs. Various images of all 4 tries at once then all 4 players going over the line at the same time. A few big hits. SUPER LEAGUE IS BACK.'"

I hate those kind of adverts, I find them tedious. Having said that, I've seen the current advert a couple of times since I bizarrely suggested it was quite good, and it is, after all, rubbish.

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They've tried too hard to make it funny, and in doing so have completely forgotten to give any sort of mention to the fact that he's watching rugby.

Like someone else said, if you were watching that in the pub with the sound off, you wouldn't have a clue it was for the rugby.
And like I said, if you didn't know what Super League was, you wouldn't know it was a rugby advert. Could be the Netball Super League for all we know (they say wearing pink makes you tough*, so maybe watching netball does as well).

So apart from attempting humour and not exactly getting many laughs, forgetting to show any rugby, portraying a stereotype that we'd like to move away from, and completely missing any points at all for what the advert was supposed to be advertising, it's quite good!



*I do not subscribe to this belief for the record!

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Success is not final; failure is not fatal: it is the courage to continue that counts. (Winston Churchill):d7dc4b20b2c2dd7b76ac6eac29d5604e_40218.jpg



I've just seen it and I quite like it.

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Great tag line but storyboard bad: perhaps the bloke could have got tougher over the season rather than end on eating an apple? Omisson of footage a mistake - Alan Sugar would have pointed out the product was never on show! It is more a reminder for those already fans than an advert to draw in a new audience.

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They've done ok with the 'catchphrase' but it was pretty much all down hill from there.

It could have still be the same type of settings and acting, but with actual rugby happening in the background so the viewer could see the tele, not just him.
Someone getting a dart stuck in their back in the pub while watching the big screen, but where we could see the big screen with the action on or something. Plus that scene could have the pub kitted out with a signed/framed shirt etc in the background for a certain Club, just to give it a bit of branding.

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Quote: pilgrim "Great tag line but storyboard bad

I think it's supposed to be an onion.

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BLACK AND WHITES East is East,West is West, and never the twain shall meet. -------------------------------- "I" said the sparrow "With my bow and arrow.":33934.gif



Quote: bramleyrhino "To be fair, it's better than their current ads for Premier League football featuring that couple who clearly aren't meant for each other.'"

Do you mean Rooney and Ferguson?



As for the advert.... eusa_sick.gif

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We can argue all day about whether the joke works (it doesn't) and whether having these stereotypes advances our image to new markets (it really, really won't) but for me te cardinal sin is there is no actual rugby on it! What were they thinking?

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kcab sfrawdder Luck is a combination of preparation and opportunity Just to avoid confusion Starbug is the username of Steven Pike SOMEBODY SAID that it couldn’t be done But he with a chuckle replied That “maybe it couldn’t,” but he would be one Who wouldn’t say so till he’d tried. So he buckled right in with the trace of a grin On his face. If he worried he hid it. He started to sing as he tackled the thing That couldn’t be done, and he did it!:9005.jpg



Theyve gone for the ' subtle ' approach, and failed, RL should be in your face

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Quote: Chris Dalton "We can argue all day about whether the joke works (it doesn't) and whether having these stereotypes advances our image to new markets (it really, really won't) but for me te cardinal sin is there is no actual rugby on it! What were they thinking?'"

That's my main issue.

The football advert with the two dating has football on show.

Definitely worse adverts on the TV though. I cringe everytime the BT Infinity advert comes on. Awful advert.

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No expense spared on that one! Marketing and RL remain great strangers.

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Quote: JB Down Under "No expense spared on that one! Marketing and RL remain great strangers.'"


Indeed - it's not exactly Saatchi & Saatchi is it?

Not that it needed to be of course; a bit of heavy metal music, some big hits and silky skills, intercut with fireworks, cheerleaders and small children with their faces painted. SL advert - done.

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kcab sfrawdder Luck is a combination of preparation and opportunity Just to avoid confusion Starbug is the username of Steven Pike SOMEBODY SAID that it couldn’t be done But he with a chuckle replied That “maybe it couldn’t,” but he would be one Who wouldn’t say so till he’d tried. So he buckled right in with the trace of a grin On his face. If he worried he hid it. He started to sing as he tackled the thing That couldn’t be done, and he did it!:9005.jpg



Quote: bren2k "Indeed - it's not exactly Saatchi & Saatchi is it?

Not that it needed to be of course; a bit of heavy metal music, some big hits and silky skills, intercut with fireworks, cheerleaders and small children with their faces painted. SL advert - done.'"


All done after having somebody opening one of the new rolling billboards, ie this is what we are delivering to your door

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Quote: Starbug "All done after having somebody opening one of the new rolling billboards, ie this is what we are delivering to your door'"


Or a bloke ordering Sky Sports then cut to a Stobart truck pulling up outside his house, with the Wigan & Saints teams piling out the back and knocking the bejesus out of each other on his front lawn.

It's really not difficult.

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kcab sfrawdder Luck is a combination of preparation and opportunity Just to avoid confusion Starbug is the username of Steven Pike SOMEBODY SAID that it couldn’t be done But he with a chuckle replied That “maybe it couldn’t,” but he would be one Who wouldn’t say so till he’d tried. So he buckled right in with the trace of a grin On his face. If he worried he hid it. He started to sing as he tackled the thing That couldn’t be done, and he did it!:9005.jpg



Quote: bren2k "Or a bloke ordering Sky Sports then cut to a Stobart truck pulling up outside his house, with the Wigan & Saints teams piling out the back and knocking the bejesus out of each other on his front lawn.

It's really not difficult.'"


Yep, I suggested something similar earlier in the thread, the possibilities are not quite ' endless ' , but certainly large, and I'm sure Eddie would have been happy to help

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