It's not a case of who the sponsor is but the way their name is presented on the shirt, it now looks way too 'busy'. A logo would have been a lot better, now a good looking shirt has been spoiled by putting war and peace on the front.

Yeah I thought that when they released them. The away does look more like their usual home doesn't it

Without wanting to divert the thread too much, it shows how difficult it is for some SL clubs to scrape any decent sponsors together.
I honestly think that because we have some big events like the Grand Final that many fans don't really comprehend how close to disaster many clubs are running and how many clubs are very much run on a shoestring budget including some SL clubs.

This isn't meant as an attack on those clubs by the way.

I agree with your first point. Sponsors are sponsors and are key to any Club regardless of who they are.

Salford managed to get Mitsubishi to be their main sponsor this coming season. That's Mitsubishi UK and not a franchise garage and Salford hardly had the seasons to end all seasons last year. Bigger sponsors are out there for the game but I think a lot depends on who you have working behind the scenes to get them in. I don't think Wakefield is a much harder sell than Salford with the exception of geography and access to a larger population.