Quote: Kiwi Shane "It matters because it shows there are well over 80,000 people willing to attend live rugby in the London area'"
Shane mate. You're flogging a dead horse here.
The same company that the RFL used to "fill" Wembley for the Double Header Semi-Final Big Hit Event last year were used by Saracens to promote this Event.
The key thing is the use of the word EVENT, as it points to how these games are promoted. Not as a something for the Rugby enthusiast of either code, but as something to grab as many mates as you can and head to the big stadium for. Given the pricing, which I expect included freebies through cheapies to fully blown fat cat corporate pricing, it becomes an opportunity for "ordinary" folk, who can't afford £100+ for a ticket to a Wembley game of Soccer to visit the National Stadium....something that I am sure many of us would like to do at least once.
Then you have the corporates. Harlequins RU do not pull their crowds from Twickenham post codes, but are themselves known as the "City Club", drawing support from all over the stock broker belts of South West and West London. Offices will have been offered bulk tickets at cheap rates and for every stuffed shirted Jeremy who went, he'd probably have dragged a stuffed shirted Jemima!
As for the aesthetics and financials, Saracens have no apparently now played at Wembley 11 times in 4 years, so I very much doubt they do so at a "loss". It boosts their seasons average (18,002 last year.....not bad given their home grounds only holds 10,000) and also helps them further promote their "brand". Now, this is where the chipped shoulder brigade sharpen their keyboards.....BRAND.
Saracens invested some £20,000,000 in the building of the stadium......no small amount of cash. One of the ways they needed to re-coup some of this money was through sponsorship opportunities and the German Insurance Giant Allianz opted to pay them £1,330,000 a year for 6 years to rename the arena, as well as for the front of their shirts.
I'm not sure about the NRL, but £1,330,000 a year is £130,000 more than Bradford got for FOUR YEARS in a deal heralded as the biggest in SL history......patently the shiny new stadium at Copthall is worth slightly more than the Iconic Odsal?
Now, to my favourite subject.....London Broncos.
If ever a club had been more ineptly managed than London Broncos, then it's not one I have ever heard of. David Hughes has "invested" close to £14,000,000 over the last 7 years and has only allocated 7% of that for marketing and promotion. The rest he has ed away on inadequate coaches and pension seeking ANZACS combined with kids that needed a few more years at the Skolars/Academy grade before stepping up. As a result, in the same 7 season period and that includes the 6 games this year BTW, the team have managed to win 47 of the 167 SL games they have played. Not sure about you buddy, but a 28% win ratio isn't going to make attending games a habit I'd want to form.
So, no marketing and no excuse to come back if you happen to be a new fan, which leaves the existing base. 2008 saw close to 1,200 ST holders.......to gauge the level of disconnection achieved by Hughes and his CEO in recent times, less than 200 this year. I know of fans who will not go to the hive until Mackay (CEO) leaves, which is rumoured to be at the end of this month
This means that whilst there may be 80,000 people who will attend games in London, I'd be stunned if .5% of that number bother on Thursday at the Hive.....London Broncos had something to advertise a few years back, but now they are simply an embarrassment to the top tier of the game in general....it really is frustrating, but it is too late to help them now.