What's your take on your own club with the rhino would you prefer to have something that relates to your home city or you happy with the brand, personally I've always been envious of crests like Wigan and Halifax

as a Rhinos fan, but i am not from the city, although it is my local big city, i personally prefer the brand, i know some people do not like the Americanisation of sports branding, but it works for us and i always liked it. I remember when we announced the Rhinos name, how people ridiculed it and said it was the worse name and would nor last. The Club has created a fantastic recognised brand and one of the few RL brands well known nationally. see no benefit of every going backward just to pacify a few vocal traditionalists.

early 90's kit revolution produced some class shirts and some absolute dross, one of the worst must be the Fev shirt circa 1994 the one with orange hi viz bits, looked like a railway track workers jacket.

The thing is about the Rhinos it's been very successful, do I particularly like the name, probably not but it has worked and is one of the Rl club brands that's well known, they would be mad to go back to just being Leeds RLFC now. Having a moniker that's tied the city/town is quite irrelevant if the brand is marketed well enough.


The logo itself is crap though but they have been very good at marketing it.

Unfortunately for Leeds, 'The Owls' 'The Dead Sheep' or 'The Loiners' aren't really marketable nicknames, in the way that 'Wolves' or 'The Wire' would be, so I suppose they had to turn elsewhere.

Quote: christopher "I could go through a design critique but it'd be quite boring, You are on the tricky ground there, I know a fair bit about branding and it actually ticks all the boxes. Don't get carried away mate your kit ideas are nice but you're not WPP plc! So all you can do is give a personal opinion. I find it classical and traditional, real tradition, not a faux animal motif. Toronto is no more overrun by Wolves than any other Leeds is by Rhinos. The Fleur-de-lis is the cities emblem has been for a very long time https://www.heraldry-wiki.com/heraldryw ... =Wakefield The colours of the badge are the club colours. The graphics are modern, plain and to the point, more importantly, they are visually concise and can be easily reproduced on almost any substrate, job done imo.

Quote: christopher "I could go through a design critique but it'd be quite boring, You are on the tricky ground there, I know a fair bit about branding and it actually ticks all the boxes. Don't get carried away mate your kit ideas are nice but you're not WPP plc! So all you can do is give a personal opinion. I find it classical and traditional, real tradition, not a faux animal motif. Toronto is no more overrun by Wolves than any other Leeds is by Rhinos. The Fleur-de-lis is the cities emblem has been for a very long time https://www.heraldry-wiki.com/heraldryw ... =Wakefield The colours of the badge are the club colours. The graphics are modern, plain and to the point, more importantly, they are visually concise and can be easily reproduced on almost any substrate, job done imo.

Kin ell, and he wonders why no one believes him when he says he not vastman.

I had the Trinity 'airmail' shirt. Think it was the 93/94 shirt. It made a much better replica shirt, for casual wear, than a playing shirt.

The capital W with the fleur-de-lis is also my favourite Trinity badge.

Stupid comment but we've grown to expect it.

So I disagree with someone and I'm Vastman. Still don't worry most of us think you are Jean and his many aliases, so suck on that.

That's the point I'm making and that's where I think you're wrong.

Before I start well done for arguing your point sensibly unlike the pathetic so-called moderator.

I'm not directly involved in branding but do have a lot of interaction with it. The reason I mentioned WPP was that I once went to a seminar hosted by them. In a Q&A someone made a point like yours and the top man shot him to pieces. He said 'Design is subjective and no one is right except the end-user (customer). You can throw every so-called rule of design out of the widow because if they like it then it is right, end of'. He said 'the job of a good agency is not to be artistically brilliant or clever or win awards, it's primary role is to save the client from itself and give the customer what it wants'.

I too may have made tweaks to the Trinity badge. However, I have no idea as to what you mean by the implementation which as far as I can tell was spot on.

This is most demonstrated by the fact that Trinity merchandise sale has increased three-fold in four years. Not all due to the name/badge change but its a massive part.

The vast majority of fans love it, not all but you can't please all, they recognise it as Trinity in a way no other name including Wildcats could. Ask Michael Carter, he resisted it at first but fan pressure prevailed and he will tell you it's the best decision he's yet made. I pure cash terms it an extra top player per season,

How on earth can you argue against its implication? As a Trin fan since 2004 I can tell you it's probably the clubs greatest success to date, tragic I know but all the same, it's the truth. You may not like the look but that's purely your opinion and not wanting to be rude it means zilch. Mine means a lot because I'm the sap who buys the stuff and like a huge number of Trinity fans I'm willing to buy far more of it because I like the badge and I love the name. HTH.

From a design perspective, the only thing I'd like to see improved on the new Trinity badge is the typography. It's just a bit too tightly tracked in places. The typeface could also be a bit more minimalistic. Apart from that, I like it.

Yes the Typography could with tweaking, it just seems a bit off and not vey strong. There’s also a disconnect with the outline stroke of the Fleur de lis and the outline of the overall badge holding shape and the small shading part is a bit neither here nor there, I think theres a case for not having it or making it more prominent (Id prefer it flat).

I could be wrong but I haven’t seen any mono flat versions of the logo which any well implemented brand would have.


I’ll caveat all this by saying I’m not having a go at the club or the designer that did it, I appreciate clubs have not got huge budgets for branding and I obviously haven’t been involved in the process so I can’t pass judgment too much on design decisions that were made.


Right I’ve said my piece.