| FORUMS > The Virtual Terrace > Tetley's Challenge Cup |
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Why is the sponsor Carlsberg rather than Tetley if they are so closely entwined?
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A pint of tetleys and a game of bingo,at least your half time entertainment is sorted now.
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Typical RL fans thread where good news is met with "why isn't it Carsberg/terrible beer" etc
It's an improvement over Stobarts, it's a big brand name and its linked to a massive international company.
Result IMO.
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| Club Coach | 36107 |  |
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| Oct 2004 | 20 years | |
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| Quote: j.c "A pint of tetleys and a game of bingo,at least your half time entertainment is sorted now.'"
See, if you were watching this in southern nancy land it would be a glass of pino something or other and a game of Backgammon. All we need is Pukka Pies on board and we have it all  |
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| Quote: wire quin "Why is the sponsor Carlsberg rather than Tetley if they are so closely entwined?'"
Why does it even matter  |
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Well done to the RFL, it probably won’t be long before they ban alcohol sponsorship ala the tobacco, so get in while they can.
As for the product, well, that died when the real brewery went.
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| Club Owner | 33944 | No
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| Mar 2004 | 21 years | |
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| Quote: Him "You seem to argue against yourself. You often argue, rightly in my opinion, that Rugby League is too tightly concentrated in one area. So I am confused as to why you are so annoyed when a company from that area wishes to promote itself in that area through sponsorship of RL? Of course companies from that area are going to be interested and amongst the front runners for sponsorship.
It's like taking a trip to Amsterdam and being furious at all the people taking drugs.'"
No he doesnt ' argue ' at all, he just moans, ask him for an opinion of HOW something should be done differently and he ignores the question and dissapears for a while, only returning to a thread when it has moved on |
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| Quote: shinymcshine "Unfortunatley hasn't Wembley Stadium got an exclusivity deal with Carlsberg, meaning that you might not be able to have a Tetley at the Tetley Challenege Cup Final?'"
They flog Tetley's at Wembley too. |
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Newt up with Tetley's. Better that John Smith's (Yuck!). The cask is better but I'll quite enjoy a binge on the smoothflow.
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| Quote: wigan_rlfc "Newt up with Tetley's. Better that John Smith's (Yuck!). The cask is better but I'll quite enjoy a binge on the smoothflow.'"
Can you binge on 3.6% shandy?  |
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| Oct 2007 | 17 years | |
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| Quote: wire quin "Why is the sponsor Carlsberg rather than Tetley if they are so closely entwined?'"
The RFL are targeting "sub brand", probably because they are not capable of getting deals directly with the parent company as a sponsor.
We haveBwin, Heinz and Carlsberg carries more profile image.
Our leaders did a similar thing a couple of years ago, announcing the Daily Mirror as our media arm for rugby league, the other nationals started reducing column inches after that.
The positive thing is that we are I hope getting decent sponsorship money, but someone down the line "image profile" is going to suffer and the game will have no value to attract big money sponsors who can inject a lot more money into the game.
Do you think we will get to know the true value of these sponsorship deals, or will it be a Woody projected one. |
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| Quote: Judder Man "The RFL are targeting "sub brand", probably because they are not capable of getting deals with the parent company as a sponsor.
We haveBwin, Heinz and Carlsberg carries more profile image.
Our leaders did a similar thing a couple of years ago, announcing the Daily Mirror as our media arm for rugby league, the other nationals started reducing column inches after that.
The positive thing is that we are I hope getting decent sponsorship money, but someone down the line "image profile" is going to suffer and the game will have no value to attract big money sponsors who can inject a lot more money into the game.
Do you think we will get to know the true value of these sponsorship deals, or will it be a Woody projected one.'"
no matter what the value is its better then a load of trucks with adverts and naff all cash is it not |
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Big sponsor and classy looking emblem.
Top stuff
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| International Chairman | 6841 | No
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| Dec 2001 | 23 years | |
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| Quote: Inflatable_Armadillo "As already pointed out, Tetley's no longer have any real presence in Yorkshire and Copenhagen is a long way from Leeds, where the decision will have ultimately been made.
Equally, I think most people are reading this current sponsorship wrongly in it's primary aim. Since Tetley's quit Leeds, sales in Yorkshire have noticeably dropped and the brand value and loyalty in Yorkshire has taken a real beating. This is about addressing this issue as well as raising brand awareness generally. That is why it the Tetley brand, and not the more nationally recognisable Carlsberg brand is being used.'" Totally right, Tetley's image has taken an absolute slaughtering over here recently and there's no doubt they will have been looking for a good way to mitigate that. It may surprise some but Rugby League offers sponsors something rather than just being a pit into which money can be poured. This sponsorship would appear to fit perfectly for Tetley's current brand issues and plays to RL's strengths. And if the latter is its power in regional markets then that is something which has its own appeal to some sponsors.
Tetley's have probably ploughed more money into Rugby League than anyone else other than Sky over the past two decades, through Leeds and their previous Super League sponsorships and ongoing associate and beer deals with a whole host of clubs. It's good that the RFL have been able to bring them back into the central fold again in a big way. I'm amazed anyone can find fault with this one - it doesn't even fail the pointless "compare with Rah Rah" test. |
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| International Board Member | 13619 | No
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| Nov 2002 | 22 years | |
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Wasn't Tetley's a big sponsor of The English RU team at one point?
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