So RL get a dedicated adbert to promoting thr sport and people start moaning what the guy looks like...brilliant.

Of course there is a dedicated Advert, Sky want people to watch their program? We shouldn't feel 'grateful' or think Sky have 'done us a favour'.

If you didn't know what Super League was, how would you know this was a rugby advert?

I don't know whether it's supposed to advertise the new season or a "hey look, we show super league" thing.

On adverts, how the product looks is a pretty central concept. Making the product look boring, fat and stupid, is generally not considered a standard approach to attracting customers.

It reminds me of the 'Top Gear' episode where Jezza Clarkson had to make an ad for VW.
Terrible.

We get an advert on Sky Sports every new season. This is expected.

This sort of argument is akin to "Huddersfield bring out a new away kit promoting the club and people start moaning about what it looks like..."

If it could have been better (which this one certainly could have been), then people are entitled a good moan.
If we only had a few options, or people have no alternative suggestions (ie. the Stobart deal), then that's a different story.

The central idea is that watching RL makes you tougher because it is a tough sport.
Unfortunately the only things that show the fat hairy bloke is tough is having his back hair waxed and banging his head on car bonnet.


He could have been a well toned builder driving a nail through his hand and having a girder dropped on his head.

Same theme completely different way of presenting it. Alternatively you could have had a go looking WOMAN in exactly the same scenario

Exactly. There's tonnes of options here, and they've picked a terrible one.

At least it isn't as bad as the BT Infinity advert!

I'm sure the makers of advert are delighted as its caused a debate. It is crap on its own, but wouldn't be so bad if it was part of a larger promotional campaign. However if you compare it to the Union adverts, where they make such a dull game seem like an epic battle and the players super human, its rather embarrassing and sells the game short.

I really liked the intro to the games last year with the iron men, something along those lines would have been brilliant rather than a sterotypical type fan.

The advert should have shown Sam busting through against Hull. Burrow darting through in the GF. Danny Brough tearing saints to bits, and then Ryan Hall try at Wire in the play-offs. Various images of all 4 tries at once then all 4 players going over the line at the same time. A few big hits. SUPER LEAGUE IS BACK.

In a completely different way, still a stereotypical advert, better than the current one yes but still a no from me.

The advert is total garbage, try watching it without sound, you wouldn,t have a clue what it was advertising.

Johnny Vegas would have done a much better job, and he would have done it for nothing.

seems like an advert for personal injury or accident insurance

If you're going to advertise usin a lardy RL fan, you might as well use a famous one.