Quote: Saddened! "A packed Wembley? What are the chances of that? Realistically, given the ridiculously delay in announcing the 4N fixtures, what is the crowd likely to be? I can't see more than 30,000 turning up.
33,758 showed for the 2000 World Cup at Twickenham. This was after a good 18 months of 'RFL' hard sell and marketing. Now they've got a few months and have also got the Challenge Cup and Grand Final marketing in the same time frame.
Unless they employ some proper outside marketing agencies this has the potential to be an absolute disaster.'"
Look, why don't you give it a rest? We know you're like the local End Of The World Sandwich Board man, you don't have to flog it to death. Surely even you can agree the RL marketing in 2011 is a different kettle of fish to 2000? The multi-final ticket initiative for one? The huge success of the inaugural Exiles game, that nobody was predicted to attend, for another?
OK - YOU can't see "more than 30K" turning up. Great! Your random figure is noted but it is just your pessimistic guess. Some people are making more optimistic guesses but they are just that, guesses.
I don't find the delay "ridiculous", no doubt they had to tie Aus in particular down to agree the dates, and don't think the timescale is as big a deal as you're trying to make out. Everyone knew there would be a 4N and everyone knew the exact window it would be in so it seems to me you are just making a song and dance over nothing.
What else will be done marketing-wise for the CCF and SLGF I don't know but I do know these have already been superbly marketed, it's been all over the place. You're trying to imply they haven't started yet and it will all be at the same time, which is just rubbish.
And you seem to ignore that there simply IS no other window to play the 4N. Unless you want it as a pre-season warm-up in January?
Last, you say "unless they employ..." etc - isn't it blindingly obvious that they already ARE employing a decent marketing agency?