FORUMS > The Virtual Terrace > Bradford to Offer £60 season tickets for 2011 |
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| Quote: jonny the leyther "If I lived away from Leigh and an SL club in the town that I lived in did this offer, i'd pledge just to go watching top flight SL!'"
God...the quins lot are going to hate you
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| You've lost me Gutterfax!?
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| Quote: jonny the leyther "You've lost me Gutterfax!?'"
You wrote....
Quote: jonny the leyther "If I lived away from Leigh and an SL club in the town that I lived in did this offer, i'd pledge just to go watching top flight SL!'"
I thought........what if you'd said...
Quote: jonny the leyther "If I lived away from Leigh IN LONDON and HARLEQUINS RUGBY LEAGUE did this offer, i'd pledge just to go watching top flight SL!'"
In a recent issue of RL World, the Marketing Manager at Quins stated that the RFL had established through extensive research, that 1,000,000 people in London had an interest in RL. I would estimate that there are at least 2,000,000 people from the heartlands living and working in the Capital and surrounding areas.....therfore, offer £60 for 13 games of top flight RL.....MARKET IT PROPERLY and see what happens. Let's face it......it couldn't be any worse than it is at the moment [size(could it?)[/size
I occasionaly post marketing ideas on the Quins Board and this may be another one!!!! ergo...my anti-fans will blame you........
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| Good idea to get people through the gates but it will hit them hard in the pocket I would imagine. I guess they are banking on a large percentage of them to buy passes for their kids too but they are still going to need to sell 15000+ to see monetary benefit.
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| Ah, got you! Been up since 4! I think it would be a cracking marketing ploy for Quins.
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| Quote: Mr. Zucchini Head "Good idea to get people through the gates but it will hit them hard in the pocket I would imagine. I guess they are banking on a large percentage of them to buy passes for their kids too but they are still going to need to sell 15000+ to see monetary benefit.'"
Not really, you know. Much of the shortfall will be made up by increased ancillary income - and there is plenty of scope - and the likes of sponsorship/hospitality income where bigger crowds (and we would hope much better performances) provide the potential for considerable increases here. But yes, its a huge leap of faith by the club. I think they've pulled off a real coup here.
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| Quote: Adeybull "Not really, you know. Much of the shortfall will be made up by increased ancillary income - and there is plenty of scope - and the likes of sponsorship/hospitality income where bigger crowds (and we would hope much better performances) provide the potential for considerable increases here. But yes, its a huge leap of faith by the club. I think they've pulled off a real coup here.'"
clearly copying what the bradford soccer side did
it was very succesful for them
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| Quote: UllFC "Credit to Bradford for trying something, they have to stem the drastic reduction in crowds somehow.'"
the only way they will do that is to start bullmania mk2 and earn lots of success on the field at same time and have a brilliant marketing team on board,unfortunatley i cant see those days ever coming back to odsal.
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| Quote: meast "the only way they will do that is to start bullmania mk2 and earn lots of success on the field at same time and have a brilliant marketing team on board,unfortunatley i cant see those days ever coming back to odsal.'"
On an unrelated note, is your noose and razor-blades online store still going from strength to strength?
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| 60x10k fans= 600K pounds
normal season ticket 120 pounds. 600k/120pounds = 5000 fans
Not sure how many season tickets they sold this year but I am guessing next year would have been around the 6000-7000 mark? So....
if they sold 6000 @ 120 quid then they are down 120k pounds+.
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| Quote: JB Down Under "if they sold 6000 @ 120 quid then they are down 120k pounds+.'"
So each of those 6,000 fans would only need to spend £20 over the course of 13 visits in ancilliary income (souvenirs, programmes, food etc) to make back the money they have lost on the season tickets?
How much is a programme these days?
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| Quote: Andy Gilder "How much is a programme these days?'"
£3 at Odsal, haven't bought one anywhere since 2008.
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| Great idea....I sincerely hope it works for Bradford.
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| Cracking idea, more clubs should look at similar marketing ploys outside the top 4 to get the fans in.
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| I have just bought my £50 Special Offer Doncaster season ticket and i have pledged for the Bulls offer. It's worth it even if i can only make the Friday games due to clashing with the Dons.
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