Pretty sure Irn Bru lorries already mention they sponsor the Super League on Sky Sports....

... and they pay Sky for that privellege.

Stobart must be loving this deal

It is a good deal for Stobarts and Sky. Also in the longer term it could be good for all the clubs if the livery of the lorries with say for instance London my club has a contact etc on it. If all super league clubs have lorries with their details whizzing over the uk then it is free advertising. I am sure Gutterfax will expand further when the other side of the world wakes up.

When Stobart say they have a 2,200-odd fleet, is that 2,200 in the UK? Or throughout Europe? Are they all lorries? Are some small trailers, etc.?

I think when people say it's only a small percentage of their fleet, we need to look at what the original number actually means first rather than assume that 1/22 Stobart lorries we see will be a SL one.

Which main sponsor would attract more 'partners' for SL Stobart or Betfair?

The RFL should still get a betting partner though but as a major sponsor with mass advertising (and don't see why that couldn't be expanded) Stobart should and hopefully will attract more sponsors to the game.

Well people take notice of Eddie Stobart wagons enough for some to spend their free time spotting them, so if they're prepared to do that...

Each to their own. but a strange hobby.

Assuming a "value" of £1million that's £3333 per club per year for a massive, mobile billboard. Less than the cost of a 1 page advert for 1 day in the Yorkshire Evening Post

As I wrote on the Broncos board. If there are lorries whizzing round the M25,M4,M1,M3, M23, and Main artery A roads like the A4, and A316,A315, South and North circulars then the Broncos have got a good deal. Upto each individual club to utilise this to its maximum potential.

Wasn't the Betfair deal worth 750,000 pounds?


Like many who are mocking the RFL and the game of rugby league on this thread, but hey ho.

I like the deal.
SL has a problem with image and profile.
I believe this will help to improve both.

Indeed. People have been moaning for years that SL lacks a national profile. This can only help "brand awareness".

But that's only going to happen if the SL lorries venture further than a few industrial estates up north

How do they get to them indests? hidden roads DOH